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Starlifter

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AI-powered enterprise decision layer for orchestrating business operations.

Encinitas, United StatesFounded 2022Other B2B Software
Valuation $50–100M Last recorded · 2026
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Starlifter and the history behind them.

About Starlifter

Starlifter is developing an AI-powered platform described as the 'Enterprise Decision Layer' to improve operational decision-making within large companies. The company was founded by Fred Luddy, who previously founded the enterprise cloud computing giant ServiceNow. After building ServiceNow into a major player in workflow automation, Luddy identified a new opportunity in applying AI to the decision-making process itself, which often remains a manual and fragmented effort involving spreadsheets, meetings, and dashboards. The core of Starlifter's product is a 'decision control plane' that sits between a company's data systems (like ERPs and CRMs) and its applications where work is executed. The platform is designed to continuously monitor signals from various data sources, interpret them using business context, recommend actions, and orchestrate those actions within established governance policies. For example, it can detect supply chain risks, identify sales pipeline issues, or monitor customer health, and then generate corrective actions and notifications in systems like ServiceNow or Slack. In July 2026, Starlifter announced it had raised $11.5 million in seed funding led by Tola Capital to accelerate its development. Starlifter's platform aims to move businesses from simply reporting on data to actively deciding and acting on it. It provides a unified workspace where non-technical users—such as revenue leaders, marketers, and finance professionals—can explore and analyze data without writing SQL. The system is built to combine data from various sources, including spreadsheets, CRMs, and databases, allowing teams to build charts and dashboards on the fly. The leadership team includes Fred Luddy as CEO, along with Jordan Rounds (Design & Engineering), Justin Cox (Product), and Cameron Mahoney (Operations).

Source: Dealroom company data

At a glance

Status
Operational
Founded
2022
Headquarters
Encinitas, United States
Employees
8
Open positions
None listed
Dealroom signal
50.9/100
Industry
Enterprise Software
Sector
Other B2B Software, Accounting, No-Code and Low-Code Software, CFO Tech
Business model
SaaS
Client focus
b2b

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEED✓Equity / VC Jul 2026 $12M $46M Tola Capital ↗
Showing the latest 1 of 1 recorded eventsBook a demo for the full funding history →

Growth signals

Starlifter website traffic

Latest recorded traffic for Starlifter is 1.1K monthly website visits, up 2100% over the last three months. Starlifter's team grew 33.3% over the past year.

Latest monthly visits1.1K 3-month web change+2100% 1-year team growth+33.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Tola Capital
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Starlifter on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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