S
Standard Life
One of the top 100 brands for customer experience in the UK
About Standard Life
Phoenix Group is the largest long-term savings and retirement business in the UK, dedicated to helping individuals plan and secure their financial future. The company offers a comprehensive range of products including pensions, savings, and life insurance through its well-known brands such as Standard Life, SunLife, Phoenix Life, ReAssure, and Phoenix CIS. Phoenix Group serves a diverse clientele, primarily individuals seeking to manage their retirement savings and long-term financial health. Operating in the financial services market, the company focuses on delivering sustained value to its shareholders by emphasizing cash generation, capital efficiency, and earnings growth. Phoenix Group generates revenue through the administration of assets, insurance premiums, and investment management fees. With approximately £300 billion in assets under administration and a customer base of around 12 million, Phoenix Group leverages its extensive experience and trusted brands to provide tailored financial solutions. The company also engages in community initiatives and sustainability efforts, aiming to make a positive impact on society and the environment.
Source: Dealroom company dataAt a glance
- Status
- Listed
- Founded
- 1825
- Headquarters
- Edinburgh, United Kingdom
- Listing
- IPO 2009
- Employees
- 2,569
- Open positions
- 6
- Dealroom signal
- 59.2/100
- Industry
- Fintech
- Sector
- Fintech
- Business model
- Marketplace & ecommerce
- Client focus
- b2b, b2c
- Investment activity
- 5 companies, latest Sep 2026
- Capital deployed
- $97M
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| POST IPO EQUITY✓Other financing | Aug 2026 | $0 | — | CVC Capital Partners · Goldman Sachs · MS&AD · Prudential Financial | ↗ |
| IPO✓Exit | Nov 2009 | $0 | — | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Standard Life is 680K monthly website visits, up 6.3% over the last three months. Standard Life's team grew 148.9% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
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Vebnet HoldingsEdinburgh, United KingdomTechnology and managed services related to employee benefit programs
→
Viajo.comCapital, ArgentinaViajocom is Latin America’s leading online travel destination
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WorleySydney, AustraliaA leading global provider of professional services in the energy, chemicals and resources sectors
$4.2Bvaluation
SunlifeUnited KingdomOver 50 Life Insurance, Equity Release, Funeral Plans | SunLife
$327Mvaluation
Money HubBristol, United KingdomA group of developers, financial experts, and optimists who share a vision for improving the financial wellness of people, their businesses, and their communities
$231Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later4 investors entered at this stage
CVC Capital Partners
Goldman Sachs
MS&AD
Prudential Financial
Other known investors2 additional known investors
Sun Capital Partners
TDR Capital
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Standard Life on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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