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Squid Games
A developer of casual mobile games
About Squid Games
Squid Games Inc. is a mobile game development studio headquartered in San Francisco, California, with a corporate office also listed in Menlo Park. Founded in February 2020 by Jackie Jin, the company focuses on creating casual mobile games described as having "heart". The studio's stated mission is to introduce new genres to casual audiences, emphasizing world-building and engaging characters.
The founder and CEO, Jackie Jin, is a lifelong gamer who graduated from Stanford University with a Bachelor of Arts in Economics. Her professional background is deeply rooted in the gaming and tech industry. Before establishing Squid Games, Jin was a Senior Product Manager at Zynga from 2016 to 2020, where she led the growth team for the casual division across multiple titles. Her prior experience includes a product management internship at Disney and a role as a venture capital summer analyst at ePlanet Ventures, providing her with a blend of product development and investment perspectives.
Operating as a Series A company, Squid Games secured $10.9 million in a funding round in April 2024. The company's business model is centered on the development of free-to-play mobile games, likely generating revenue through in-app purchases and other common mobile gaming monetization strategies. One of their known titles is "Jellyvale: A Match Tale," a match-3 puzzle game that entered a soft launch on the App Store and Google Play in November 2023. This game combines classic match-3 mechanics with a whimsical storyline and was developed in co-development with Whimsy Games, which was involved from the prototype stage through launch.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VCOther financing | Apr 2024 | $11M | $44M | Undisclosed | ↗ |
| SEEDOther financing | Aug 2020 | $1M | $4M | Undisclosed | — |
Growth signals
Latest recorded traffic for Squid Games is 780 monthly website visits, down 70% over the last three months. Squid Games's team declined 28% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Squid Games on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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