SQUEEZE

About SQUEEZE

SQUEEZE Inc. is a technology company focused on the digital transformation of the hospitality industry. Founded in September 2014 by Shinichi Tatebayashi, the company was inspired by his experience remotely managing a property in his hometown of Hokkaido, which led to a vision of creating value from underutilized spaces and time.

The company's core business revolves around two main pillars: a solutions business and a smart hotel business. The solutions segment provides a proprietary SaaS platform, 'suitebook', which is a cloud-based property management system designed to streamline hotel operations. This includes managing guest information, cleaning services, and guest communication. SQUEEZE also offers DX consulting services, leveraging data analytics to assist with hotel openings and operational improvements. The second pillar is the direct operation of its own smart hotel brands, such as 'Minn' and 'Theatel', where the company applies its own technology to manage properties efficiently.

SQUEEZE's business model is a hybrid, generating revenue from SaaS subscriptions for its 'suitebook' platform and from the operation of its own and managed hotel properties. The company serves a range of clients, from real estate owners to hotel operators, providing everything from initial property planning and design to ongoing operational management. A key operational feature is the 'Cloud Concierge' service, run from a subsidiary in Cambodia, which handles remote check-ins, reservations, and guest support, enabling a 24/7, non-face-to-face service model.

The company has established strategic partnerships, including a capital and business tie-up with JR East Start-Up, to promote the digital transformation of JR East Group's real estate assets and integrate transportation with lodging experiences.