Squattypotty

About Squattypotty

Squatty Potty offers a direct-to-consumer product line centered on improving toilet posture for healthier bowel movements. The company’s core business revolves around the design, manufacturing, and sale of its patented toilet stools. These stools elevate the user's feet, which helps to straighten the colon and relax the puborectalis muscle, mimicking a natural squatting position. This posture is designed to reduce strain and allow for a more complete and efficient elimination, addressing issues like constipation and hemorrhoids. Revenue is generated primarily through product sales on its own website and online marketplaces like Amazon, supplemented by partnerships with major retailers.

The company was founded in St. George, Utah, in 2011 by the Edwards family: Judy, her husband Bill, and their son Bobby. The idea originated from Judy's personal struggles with constipation. A doctor suggested that elevating her feet while on the toilet could help, and after finding the position awkward with makeshift solutions like books, her son Bobby, a designer and contractor, created the first prototype in the family garage. Initially producing stools for family and friends, the positive feedback led to the launch of a website in 2011, and the business grossed over $1 million in its first year.

A significant milestone was their 2014 appearance on the TV show "Shark Tank," where they secured a $350,000 investment from Lori Greiner for a 10% stake in the company. This appearance had an immediate impact, generating over $1 million in sales in the two days following the broadcast and facilitating their entry into major retail stores like Bed Bath & Beyond. Another key growth driver was a viral marketing campaign in 2015 featuring "Dookie the Unicorn," which significantly boosted online sales and brand recognition. The company has since expanded its product line to include toilet sprays, bidets, and various stool designs, including luxury and foldable models. In 2021, the consumer products firm Aterian acquired Squatty Potty for $31.1 million, allowing founders Judy and Bill Edwards to retire.