Squared Circles

About Squared Circles

Squared Circles is a venture studio that operates at the intersection of science and culture, focusing on the development and launch of innovative consumer products. The company's mission is to improve the world by redesigning everyday consumer products to be more beneficial for both the consumer and the planet.

The company operates in the consumer goods market, specifically targeting a demographic they refer to as the Conscious Maximalist™. These are consumers who desire high-quality experiences but also want their purchases to positively impact the environment. This shift in consumer attitude, amplified by the recent pandemic, has created a unique opportunity for Squared Circircles to introduce innovative and sustainable products.

Squared Circles' business model is based on a time-tested incubation playbook. They conceive, launch, and scale highly innovative and sustainable consumer products grounded in bioscience. The company not only comes up with the ideas but also guides the innovation journey, turning these ideas into tangible products that solve the Conscious Maximalist's tensions.

The company generates revenue by building and enabling companies that produce these innovative consumer products. They provide guidance and support to these companies, helping them navigate the challenges of building a successful business. This includes companies like Algae Cooking Club and Magic Molecule, which have benefited from Squared Circles' expertise in both the art and science of business building.

In summary, Squared Circles is a venture studio that leverages science to create innovative and sustainable consumer products. They serve a growing market of conscious consumers and generate revenue by building and enabling companies that produce these products.