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Square Roots Urban Growers

Food · New York City, United States · Founded 2016

Vertical farming shipping containers MoreLess

Square Roots is an indoor urban farming company that builds modular farms in cities to grow local food. The company's approach combines a technology platform with a "farmer training program" designed to create pathways for new farmers in the industry.

Square Roots' business model is centered around its modular, smart-farm technology. These farms are built in climate-controlled shipping containers, which can be located in urban areas, close to the point of consumption. This proximity to consumers allows for a more efficient and sustainable distribution model, reducing food miles and ensuring freshness.

The company partners with large corporations to deploy its farming platform. A significant partnership is with Gordon Food Service (GFS), one of the largest food distributors in North America. Through this partnership, Square Roots builds and operates farms at or near GFS distribution centers and commercial storefronts, supplying fresh, local produce to GFS customers, which include restaurants, hospitals, and schools.

Square Roots also focuses on empowering the next generation of farmers through its training program. This program provides individuals with the skills and knowledge needed to operate a high-tech farm, manage the business, and grow crops to meet the needs of the local community. This creates a scalable model for expanding its network of farms.

Keywords: indoor farming, urban agriculture, agtech, local food, sustainable agriculture, modular farms, controlled environment agriculture, food distribution, farmer training, vertical farming

Company overview

Square Roots Urban Growers company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2016
Headquarters
New York City, United States
Employees
152
Open positions
2
Dealroom signal
72.4
client focusb2csub industryAgriTechbusiness modelManufacturingsectorFarmingsectorNovel FarmingsectorSustainable Development GoalssectorVertical FarmingsectorClimate TechsectorHard TechindustryFood

Valuation & funding

Square Roots Urban Growers funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Apr 2022 $41M $164M Undisclosed
LATE VCOther financing Mar 2021 $25M $100M Undisclosed
LATE VCOther financing Dec 2019 $19M $76M Undisclosed
SEEDOther financing Jul 2018 $0 Undisclosed
SEEDOther financing Aug 2017 $5.4M $22M Collaborative Fund
SEEDOther financing Jul 2016 Undisclosed
Showing 6 recorded eventsUnlock the complete deal history →

Growth signals

Square Roots Urban Growers website traffic

Latest recorded traffic for Square Roots Urban Growers is 3.4K monthly website visits, up 41.7% over the last three months. Square Roots Urban Growers's team grew 1.3% over the past year.

Latest monthly visits3.4K 3-month web change+41.7% 1-year team growth+1.3%
Monthly website visits88 observations · Dec 2018–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Square Roots Urban Growers compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Square Roots Urban Growers's talent

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Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

1 investor on Square Roots Urban Growers's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage

Global footprint

Where Square Roots Urban Growers has talent and traffic

Workforce by country
4 countries with
team presence
🇺🇸 United States89.5%
🇯🇵 Japan2.6%
🇶🇦 Qatar2.6%
🇻🇳 Vietnam2.6%
4 countries shown

In the news

Latest news about Square Roots Urban Growers

Recent press, funding announcements, and product moves mentioning Square Roots Urban Growers — open to read from the original sources.

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Market sentiment

What the market is saying about Square Roots Urban Growers

An AI-synthesized read of the highest-engagement posts about Square Roots Urban Growers on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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