S
Spruce
Fintech · New York City, United States · Founded 2016
A platform for powering online real estate transactions MoreLess
Spruce operates in the real estate and mortgage lending market, providing title insurance, escrow, coordination, and recording services. The company leverages technology to streamline transactions, making the process more efficient and cost-effective. Spruce serves forward-thinking real estate companies and mortgage lenders, offering features such as instant fee disclosures and a comprehensive dashboard to manage transactions. This allows clients to reduce their time to close by an average of 25%, freeing up their teams to close more loans. The business model is based on providing these services with zero upfront costs, thereby attracting a wide range of clients looking to optimize their transaction processes. Spruce generates revenue through service fees associated with title insurance and escrow services. The company is committed to compliance at local, state, and federal levels, ensuring a secure and compliant environment for all parties involved.
Keywords: title insurance, escrow services, transaction efficiency, real estate, mortgage lenders, instant fee disclosures, compliance, cost reduction, technology-driven, dashboard management.
Company overview
Spruce company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2016
- Headquarters
- New York City, United States
- Employees
- 66
- Open positions
- None listed
- Dealroom signal
- 62.5
Valuation & funding
Spruce funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Aug 2023 | $0 | — | Zillow | ↗ |
| SERIES COther financing | Jun 2021 | $60M | $240M | Scale Venture Partners · Zigg Capital · Bessemer Venture Partners | — |
| SERIES BOther financing | May 2020 | $29M | $116M | Bessemer Venture Partners · Scale Venture Partners · Zigg Capital | ↗ |
| SERIES AOther financing | Jul 2018 | $16M | $62M | Bessemer Venture Partners · Omidyar Network · Collaborative Fund | ↗ |
| SERIES AOther financing | May 2017 | $5M | $20M | Omidyar Network · Bessemer Venture Partners · Third Prime Capital | ↗ |
| SEEDOther financing | Aug 2016 | Notation Capital · MetaProp · Jon Stein · Boris Khentov | — |
Growth signals
Spruce website traffic
Latest recorded traffic for Spruce is 630 monthly website visits, down 47.5% over the last three months. Spruce's team declined 62.9% over the past year.
Comparisons
Spruce compared with similar companies
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Talent graph
Spruce's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Spruce has talent and traffic
team presence
In the news
Latest news about Spruce
Recent press, funding announcements, and product moves mentioning Spruce — open to read from the original sources.
Market sentiment
What the market is saying about Spruce
An AI-synthesized read of the highest-engagement posts about Spruce on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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