S
Spruce
A platform for powering online real estate transactions
About Spruce
Spruce operates in the real estate and mortgage lending market, providing title insurance, escrow, coordination, and recording services. The company leverages technology to streamline transactions, making the process more efficient and cost-effective. Spruce serves forward-thinking real estate companies and mortgage lenders, offering features such as instant fee disclosures and a comprehensive dashboard to manage transactions. This allows clients to reduce their time to close by an average of 25%, freeing up their teams to close more loans. The business model is based on providing these services with zero upfront costs, thereby attracting a wide range of clients looking to optimize their transaction processes. Spruce generates revenue through service fees associated with title insurance and escrow services. The company is committed to compliance at local, state, and federal levels, ensuring a secure and compliant environment for all parties involved.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2016
- Headquarters
- New York City, United States
- Employees
- 66
- Open positions
- None listed
- Dealroom signal
- 62.5/100
- Industry
- Fintech, Real Estate
- Sub-industry
- Payments, Insurance, Real Estate Software
- Sector
- Fintech, Transaction, Insurtech Distribution and Brokerage, House and Property Insurance, PandC Insurance, slush24
- Business model
- SaaS
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Aug 2023 | $0 | — | Zillow | ↗ |
| SERIES COther financing | Jun 2021 | $60M | $240M | Scale Venture Partners · Zigg Capital · Bessemer Venture Partners | — |
Growth signals
Latest recorded traffic for Spruce is 630 monthly website visits, down 47.5% over the last three months. Spruce's team declined 62.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed7 investors entered at this stage
Notation Capital
MetaProp
Jon Stein
Boris Khentov
Mike Reust
Collaborative Fund
Joe Ziemer
Series A5 investors entered at this stage
Omidyar Network
Bessemer Venture Partners
Third Prime Capital
Scale Venture Partners
Zigg Capital
Other known investors1 additional known investor
Zillow
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Spruce on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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