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Spruce Eco
End-to-end software platform for heat pump installers
About Spruce Eco
Spruce Eco, also known as Spruce Energy Limited, is a UK-based company founded in 2023 by Joseph "Jo" Saxby. The company is developing an end-to-end software platform to streamline the operations of heat pump installers. Spruce was created to address the significant administrative challenges and inefficiencies faced by engineers in the UK's growing heat pump sector.
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The platform aims to automate and integrate the entire installation workflow, from initial customer lead qualification to final commissioning. Key features include an "Estimate Tool" that allows installers to generate budgetary quotes in minutes, helping to filter serious inquiries from time-wasters. A "Survey & Design Tool" manages heat loss calculations, system design, and the creation of detailed reports, which reduces manual data entry and accelerates the design phase. By digitizing these processes, the software enables installers to reduce time spent on administrative tasks, improve their conversion rates, and focus on system design and installation.
Operating in the UK market, Spruce targets the country's approximately 8,000 heat pump engineers. The business model is based on providing these software tools to help installers run their businesses more efficiently and profitably. The company's mission is to support the decarbonization of home heating by empowering the engineers who are critical to the transition away from fossil fuel systems. Spruce Eco secured $1.13 million in a Seed funding round in April 2024.
At a glance
- Status
- Operational
- Founded
- 2023
- Headquarters
- London, United Kingdom
- Employees
- 32
- Open positions
- 3
- Dealroom signal
- 83.7/100
- Industry
- Energy, Enterprise Software
- Sub-industry
- Energy Efficiency
- Sector
- Energy, Software Development, Sustainable Development Goals, Heat Pump, Climate Tech, Building Energy Efficiency, SaaS and IoT for Heating, uk is8 clean energy industries
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Jun 2025 | $4.2M | $17M | Undisclosed | ↗ |
Growth signals
Latest recorded traffic for Spruce Eco is 46K monthly website visits, up 31.4% over the last three months. Spruce Eco's team grew 113.3% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Other known investors2 additional known investors
6 Degrees Capital
Antler
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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