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Sprig

AI · San Francisco, United States · Founded 2018

The product development lifecycle research platform and is on a mission to make experiences that matter MoreLess

Sprig is a cutting-edge product experience insights platform designed to help companies enhance their products by providing rapid and rich user insights. Operating primarily in the tech sector, Sprig serves a wide range of clients, including top technology companies that prioritize customer experience and product innovation. The platform enables teams to gather both quantitative (numerical) and qualitative (descriptive) data, allowing them to make informed decisions to improve their products.

Sprig's business model is based on Software as a Service (SaaS), meaning it offers its software on a subscription basis. Clients pay a recurring fee to access Sprig's suite of tools and features, which include user journey analysis, feedback capture on designs and prototypes, and AI-driven insights. This model ensures a steady stream of revenue while providing continuous value to its users.

The platform integrates seamlessly with other popular tools and applications, making it easy for teams to share user events, attributes, and insights across their existing workflows. Sprig's AI capabilities further enhance its value proposition by automatically summarizing behavior data and highlighting key product learnings, thus enabling teams to take swift and effective action.

In summary, Sprig empowers companies to build better products by providing fast and actionable user insights. Its SaaS model, combined with advanced analytics and AI features, makes it an indispensable tool for any business focused on customer experience and product excellence.

Keywords: Product Insights, User Experience, SaaS, Tech Companies, Analytics, AI Analysis, Feedback Capture, Integration, Customer Experience, Product Innovation.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Sprig and the history behind them.

Company overview

Sprig company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2018
Headquarters
San Francisco, United States
Employees
256
Open positions
5
Dealroom signal
94.2
technologyArtificial Intelligenceclient focusb2ctechnologyBig Databusiness modelSaaSsectorUser Interface DesignsectorCore AIsectorBig Data and AnalyticssectorSurveysectorProduct ResearchsectorWeb DesignsectorPrototypeindustryEnterprise Software

Valuation & funding

Sprig funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Aug 2022 $30M $190M Accel · First Round Capital · Figma · Elad Gil
SERIES BOther financing Jun 2021 $38M $152M Andreessen Horowitz · Lenny Rachitsky · Accel · First Round Capital
SERIES AOther financing Dec 2020 $16M $64M Jack Altman · Akshay Kothari · Sanem Fabri · Bobby Lo
SEEDOther financing Sep 2019 $4M $16M First Round Capital
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $24M 0% 256
2025 $24M 0% 256
2024 $24M 83
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Sprig website traffic

Latest recorded traffic for Sprig is 310K monthly website visits, up 10.7% over the last three months. Sprig's team grew 0% over the past year.

Latest monthly visits310K 3-month web change+10.7% 1-year team growth0%
Monthly website visits39 observations · Oct 2022–Jul 2026
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Comparisons

Sprig compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Sprig's talent

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Team profiled 28 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

12 investors on Sprig's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 9 investors entered at this stage
Accel
Jack Altman
Akshay Kothari
Sanem Fabri
Bobby Lo
Dylan Field
Ben Porterfield
Andreessen Horowitz
Lenny Rachitsky
Series B+ 2 investors entered at this stage
Figma
Elad Gil

Global footprint

Where Sprig has talent and traffic

Workforce by country
🇺🇸 United States · San Francisco HQ
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In the news

Latest news about Sprig

Recent press, funding announcements, and product moves mentioning Sprig — open to read from the original sources.

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Market sentiment

What the market is saying about Sprig

An AI-synthesized read of the highest-engagement posts about Sprig on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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