Spotlite

In a separate venture, Spotlite positions itself as an entertainment company providing a safer social media experience for tweens. This platform is COPPA compliant and employs 24/7 content moderation to review all shared media and comments. The environment is designed to be positive and encouraging, consciously avoiding the use of algorithms to curate content. The business model for this social network involves brand partnerships, offering a moderated channel for companies to engage with a younger demographic.

The company also developed a global singing application that allowed users to sing karaoke, record songs, and stream live performances. This version of the app provided a library of over 50,000 authorized songs from major record labels. It gained initial traction in the U.S. and Latin American markets after its launch in 2017, and expanded to India in 2018 with events like "Spotlite Idol" that offered cash prizes. The app aimed to build a community where aspiring artists could gain followers and receive virtual gifts from fans. According to PitchBook, this entity, formerly known as Kuddle, was venture-backed and headquartered in Palo Alto, but is now listed as out of business as of October 2018.

Finally, there is an iteration of Spotlite that functions as an advertising intelligence tool for brands, broadcasters, and agencies. This app provides insights into competitor advertising campaigns, offering features like ad copy summaries, broadcast breakdowns by program type, and competitive rankings. The goal is to equip users with data to refine their advertising strategies and navigate the market more effectively.