SPORTLOGiQ

About SPORTLOGiQ

SPORTLOGiQ, a Montreal-based company founded in 2014, operates at the intersection of sports and artificial intelligence. The venture was established by an unlikely duo: Craig Buntin, a former Olympic and three-time Canadian champion pairs figure skater, and Mehrsan Javan, a PhD in computer vision and machine learning. Buntin, after retiring from competitive skating, pursued an MBA at McGill University, being the first student accepted into the program without an undergraduate degree. His firsthand experience as an elite athlete highlighted the potential for advanced analytics in sports. Javan brought over a decade of experience in developing intelligent systems, having focused his PhD thesis on using computer vision for security surveillance before applying similar principles to sports. This unique combination of athletic insight and technical expertise formed the company's foundation.

The company's core business revolves around its AI-powered platform that analyzes standard sports broadcast footage to track player movements and generate advanced analytics. This technology captures millions of data points per game, translating them into actionable insights for various clients. The business serves a diverse clientele, including professional sports teams, major media organizations, and broadcast networks. Initially focusing on ice hockey, where it serves a majority of NHL teams, the company has expanded its offerings to soccer and football. Revenue is generated by providing these analytics services, raw data, and video tools that help teams with strategy and recruitment, and enable media to create more engaging stories for viewers.

SPORTLOGiQ's platform utilizes patented computer vision and machine learning algorithms to track every player on the ice, court, or field without the need for chips or special hardware. It analyzes this movement to provide physical metrics like player speed and distance traveled, as well as contextual in-game events. The platform can generate automated highlight videos and offers its data through a flexible API, allowing for integration into existing client workflows, such as broadcast telestration systems. This ability to extract detailed performance data from standard video feeds provides a scalable solution for leagues and teams globally. The company has secured significant backing, including from notable angel investor Mark Cuban and institutional investors like Rho Canada Partners and TandemLaunch.