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Sportgenic
An online media and tech company, connects sport enthusiasts with products and information to fulfill their passion for sport
About Sportgenic
Sportgenic, initially known as Active Athlete, Inc., was a digital media and technology firm founded in 2005 by Robert Tas, who previously served as SVP of media and technology at 24/7 Real Media. Headquartered in San Francisco, the company operated as a vertical advertising network focused on the sports market. Its core business was to connect advertisers with millions of sports enthusiasts across a network of over 350 specialized publisher websites. This network covered a wide array of activities, from mainstream sports to niche interests like trekking, surfing, and mixed martial arts.
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The company's business model centered on aggregating sports-focused websites and using its proprietary technology to gather user data for targeted advertising, thereby offering marketers a greater return on investment. Revenue was generated by providing advertisers, such as Nike, Ford, and American Express, with access to this highly engaged and segmented audience. For publishers, Sportgenic provided a technology platform that included tools like custom search engines, forums, and other widgets to enhance their sites.
A significant development was the launch of "Torque" in 2009, a web-based platform designed to manage both online and offline advertising campaigns in one integrated system. This tool aimed to increase efficiency and transparency for media outlets and brand marketers. The company secured notable venture capital funding, including a $10 million Series B round in 2008 led by Adams Street Partners. After several years of operation and milestones, including the acquisition of GolfBuzz in 2008, Sportgenic itself was acquired by Glam (now Mode Media) on July 23, 2010.
At a glance
- Status
- Acquired
- Founded
- 2005
- Headquarters
- San Francisco, United States
- Open positions
- None listed
- Dealroom signal
- 22.3/100
- Industry
- Security, Marketing
- Sub-industry
- Public safety
- Sector
- Marketing, Advertising, Monitoring, Branding
- Business model
- SaaS
- Client focus
- b2b
- Links
- Website
Latest news
Press, funding announcements and product moves mentioning Sportgenic.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jul 2010 | $0 | — | Mode Media | — |
| SERIES B✓Equity / VC | Sep 2008 | $10M | $40M | Adams Street Partners | — |
Growth signals
Latest recorded traffic for Sportgenic is 100 monthly website visits.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Alsop Louie Partners
Uncork Capital- KVKPG Ventures
Series A1 investor entered at this stage
Other known investors1 additional known investor
Mode Media
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Sportgenic on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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