S
Sport.com
A suite of mobile apps for people to track and improve their health and fitness
About Sport.com
Acquired by Lottery.com in February 2024, Sport.com is being repositioned as a premier global platform for sports media and fan engagement. Previously known as SportLocker, the company's new strategic direction leverages the highly coveted "Sports.com" domain to create a comprehensive digital ecosystem for sports enthusiasts. The platform aims to deliver a multifaceted experience, combining sports news, live and on-demand streaming of sporting events, original content such as documentaries and films, and exclusive behind-the-scenes access. This content strategy covers a wide array of sports, including soccer, motorsport, football, baseball, basketball, MMA, boxing, and tennis, with initial focus on the US and European markets before expanding globally.
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The business model centers on creating a new revenue stream through a diversified advertising and sponsorship strategy. By offering premium advertising placements and sponsorship opportunities, Sports.com provides brands in sectors like automotive, health, and fitness with access to a valuable audience of sports consumers. The company is implementing advanced programmatic advertising to maximize value for advertisers. This ad-funded model is a key component of the company's financial strategy, moving beyond traditional sports betting, which was a focus of a previous iteration of Sports.com founded in 1998. The company's vision includes revolutionizing fan engagement by making sports content more interactive and accessible across various devices.
The leadership team includes Matthew McGahan as Chairman and CEO of both Lottery.com and Sports.com, and Majed Al Sorour as President of Sports.com. Al Sorour brings extensive experience from his roles as CEO of Saudi Golf, managing director of LIV Golf, and a director of Newcastle United Football Club. In June 2025, Tim Scoffham, with over two decades of experience in gaming, media, and sports entertainment, was appointed CEO of Sports.com Media Group to spearhead international expansion. The company is also exploring opportunities in football, including potential club acquisitions and joint ventures, and has established Sports.com Studios to create new and exciting content.
At a glance
- Status
- Operational
- Headquarters
- London, United Kingdom
- Employees
- 63
- Open positions
- None listed
- Dealroom signal
- 5.9/100
- Industry
- Wellness Beauty, Sports
- Sub-industry
- Sport Platform & Application
- Sector
- Wellness Beauty, Social, Community, App, Alarm
- Technology
- Mobile app
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Sport.com.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Jan 2002 | $13M | $52M | IMG | — |
Growth signals
Latest recorded traffic for Sport.com is 330 monthly website visits, down 78% over the last three months. Sport.com's team grew 215% over the past year.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later1 investor entered at this stage
IMG
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Sport.com on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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