S
Spongecell
Helps brands connect w/customers wherever they may be. Personalized ads on display, mobile & video. Smarter Programmatic Creative
About Spongecell
Spongecell, now part of Flashtalking, operates in the digital advertising technology sector, providing advanced ad serving solutions to advertisers. The company serves a diverse range of clients including brands, agencies, and marketers who seek to control their own data and achieve high levels of personalization in their advertising campaigns. Spongecell's core offerings include an advanced reporting platform and analytics tools that offer a comprehensive view of the customer journey, enabling advertisers to surface actionable insights. The company also focuses on combating ad fraud through the integration of cybersecurity technologies, ensuring the integrity and effectiveness of ad campaigns. Spongecell operates on a B2B (business-to-business) model, generating revenue through the provision of its ad serving and analytics services to its clients. The market it operates in is highly competitive and rapidly evolving, driven by the increasing demand for data-driven advertising solutions and the need for enhanced data privacy and security.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2006
- Headquarters
- New York City, United States
- Employees
- 4
- Open positions
- None listed
- Dealroom signal
- 57.1/100
- Industry
- Marketing
- Sub-industry
- Adtech
- Sector
- Marketing, Adtech, SaaS, Social, Advertising, Branding, Video, Platform, Automated Technology
- Technology
- Artificial Intelligence, Machine Learning
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Spongecell.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jan 2018 | $0 | — | Flashtalking | — |
| EARLY VCOther financing | Oct 2016 | $11M | $42M | Pivotal Capital · Safeguard Scientifics | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Spongecell is 190 monthly website visits, down 24% over the last three months. Spongecell's team declined 42.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Eric Schmidt
Jim Pallotta
Matthew Luckett
Series A2 investors entered at this stage
Safeguard Scientifics
Pivotal Capital
Other known investors2 additional known investors
Flashtalking
Raptor Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Spongecell on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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