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Spond

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Offering a way to simplify how people manage their clubs, teams and groups with a free, safe and stress-free app

Oslo, NorwayFounded 2014Sports
Valuation $50–100M Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Spond

Spond AS, a Norwegian-based company, operates as a provider of a social activities planning and discovery platform, targeting the grassroots sports sector and other group activities. Founded in 2012 by Per-Otto Wold, the company aims to simplify the organizational burdens for volunteers, coaches, and group leaders. Wold, an experienced entrepreneur who previously founded and sold Point Carbon to Thomson Reuters, brought his expertise in building and scaling technology platforms to Spond, where he initially served as CEO before transitioning to the role of Founder and Executive Chairman.

The company's core offering is a free-to-use application designed to streamline team and group management. Key features of the Spond app include event scheduling with automated reminders, availability tracking, and communication tools for groups of up to 500 members. The platform facilitates the organization of various activities, from sports practices and matches to club meetings. For parents, the app allows for the management of their children's activities and communications, including responding to invitations on their behalf. To serve larger organizations, Spond offers "Spond Club," a solution with advanced administrative tools for membership management, payment collection, and integration with the main app.

Spond's business model is centered around transactions processed through its platform. While the app itself is free and ad-free, the company generates revenue by charging a small transaction fee on payments collected for items like membership dues, team fees, and digital fundraisers. This approach allows the company to provide a valuable service without imposing subscription costs on its user base of volunteers and grassroots clubs. Recently, the company has also started incorporating non-intrusive brand partnerships as an additional revenue stream to maintain the free service.

The company has demonstrated significant growth, reporting over 3 million monthly active users globally, with a particularly strong presence in Norway and the UK. Financially, Spond has secured a total of $17 million in funding over two rounds, including a Series B round of $11 million in September 2021, with investors such as Verdane and NewMark Capital. This capital is being used to fuel international expansion and further product development.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2014
Headquarters
Oslo, Norway
Employees
64
Open positions
2
Dealroom signal
87.6/100
Industry
Sports
Sub-industry
Sport Platform & Application
Sector
Sports, Nordic Rising Star 2022, Top 50 Nordic Rising Star 2022 Norway
Technology
Mobile app
Business model
SaaS
Client focus
b2b, b2c

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Sep 2021 $11M $42M Verdane Capital —
LATE VCOther financing Aug 2018 $6.1M $24M Undisclosed —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowthEBITDAMargin
2026
2025
2024
2023
2022
2021
2020 — — —
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Growth signals

Spond website traffic

Latest recorded traffic for Spond is 1.2M monthly website visits, down 25% over the last three months. Spond's team grew 12.3% over the past year.

Latest monthly visits1.2M 3-month web change-25% 1-year team growth+12.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Verdane Capital

Other known investors5 additional known investors

  • Blommenholm Industrier
  • Newmark Capital
  • StartupLab
  • Strahl Capital
  • We Are Human
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇳🇴 Norway84.4%
🇬🇧 United Kingdom8.9%
🇩🇪 Germany2.2%
🇫🇷 France2.2%
🇨🇳 China2.2%
5 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Spond on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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