SpokenLayer

SpokenLayer operates as a full-service creative and technology platform focused on the production, distribution, and monetization of short-form digital audio. Founded in 2012 by Will Mayo, the New York-based company addresses the growing demand for audio content by transforming written articles and other assets from publishers and brands into brief, professionally produced audio segments, typically three to seven minutes long. This model serves major media companies and brands, including Condé Nast, Hearst, and The Economist, by creating new audience engagement channels.

The company's core service involves taking content from its partners and creating voice experiences for distribution across a wide array of audio platforms. This includes smart speakers like Amazon Alexa and Google Assistant, podcasting platforms such as Spotify and iTunes, and the publishers' own websites and mobile applications. SpokenLayer's revenue generation is primarily driven by monetizing this audio content on behalf of its partners. It has established an advertising platform that enables brands to target specific audiences by sponsoring this timely, short-form content, creating a significant revenue stream.

Founder Will Mayo's personal history is deeply connected to the company's focus on audio. Growing up with dyslexia, he benefited from having his textbooks translated into audio, which fostered a strong appreciation for the medium. His background in engineering and product design at Lehigh University, combined with an interest in music and storytelling, laid the groundwork for SpokenLayer. The company evolved from earlier iterations, including a music collaboration tool, before pivoting to its current model as the market for voice assistants and smart speakers began to surge. In July 2019, Andy Lipset, a former VP at Pandora with extensive experience in the audio and radio industry, was appointed CEO to scale the business, with Mayo transitioning to the role of Chief Strategy Officer to focus on innovation and partnerships.

Keywords: digital audio, short-form content, voice technology, content monetization, audio advertising, podcast production, media services, smart speakers, content distribution, brand safety