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Splitit (Formerly PayItSimple)

Fintech · New York City, United States · Founded 2012 · IPO 2019

Powers the next generation of Buy Now, Pay Later (BNPL) through merchant-branded Installments-as-a-Service

Valuation $62M
Revenue $38M
Power Law Colt$25–100M revenue
Knowledge graph
Market map Startup and companies providing Buy Now, Pay Later (BNPL) services

Talent graph

Splitit (Formerly PayItSimple)'s talent

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Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia 4 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

1 investor on Splitit (Formerly PayItSimple)'s cap table

Sourced from Dealroom's funding history.

Series B+ 1 investor entered at this stage
RTL Group Investments

Splitit (Formerly PayItSimple) mafia

Startups founded by Splitit (Formerly PayItSimple) alumni

Former Splitit (Formerly PayItSimple) employees who went on to start their own companies. Sorted by Dealroom signal score.

WibEst. 2021
Gil DonIsrael
Signal score88
ReactivEst. 2023
Ross CorreiaCanada
Signal score77
ErgoEst. 2024
Ishan ShethUnited States
Signal score77
Sourcepulse | Quack AIEst. 2023
Nadav KemperUnited States
Signal score51

Book a demo to explore the full alumni network →

Global footprint

Where Splitit (Formerly PayItSimple) has talent and traffic

Workforce by country
🇺🇸 United States · New York City HQ
Book a demo for the full country breakdown
Web traffic by country
250K monthly visits
across markets
🇺🇸 United States48.3%
🇬🇧 United Kingdom13.4%
🇯🇵 Japan6.6%
🇨🇦 Canada3.6%
🇩🇰 Denmark3.5%
Top 5 markets shown

Market sentiment

What the market is saying about Splitit (Formerly PayItSimple)

An AI-synthesized read of the highest-engagement posts about Splitit (Formerly PayItSimple) on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Splitit (Formerly PayItSimple) on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

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