Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Splitit (Formerly PayItSimple)

Explore full profile

Powers the next generation of Buy Now, Pay Later (BNPL) through merchant-branded Installments-as-a-Service

New York City, United StatesFounded 2012Fintech
Valuation $62M Market cap · 2026
Revenue $38M Latest reported FY

At a glance

Founded
2012
Headquarters
New York City, United States
Listing
IPO 2019
Sector
Fintech
Power Law
Colt$25–100M revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom
Market map Startup and companies providing Buy Now, Pay Later (BNPL) services

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • RTL Group Investments

Talent

Book a demo to see the people
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia 4 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Alumni founders

4 startups

Former Splitit (Formerly PayItSimple) employees who went on to found companies, sorted by Dealroom signal score.

WibEst. 2021
Gil DonIsrael
Signal score88
ReactivEst. 2023
Ross CorreiaCanada
Signal score77
ErgoEst. 2024
Ishan ShethUnited States
Signal score77
Sourcepulse | Quack AIEst. 2023
Nadav KemperUnited States
Signal score51
Explore the full alumni networkBook a demo

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
Book a demo for the full country breakdown
Web traffic by country
250K monthly visits
across markets
🇺🇸 United States48.3%
🇬🇧 United Kingdom13.4%
🇯🇵 Japan6.6%
🇨🇦 Canada3.6%
🇩🇰 Denmark3.5%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Splitit (Formerly PayItSimple) on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Splitit (Formerly PayItSimple) on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

Book a demo Explore company profiles