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Splitit (Formerly PayItSimple)

Fintech · New York City, United States · Founded 2012 · IPO 2019

Powers the next generation of Buy Now, Pay Later (BNPL) through merchant-branded Installments-as-a-Service

Valuation $62M
Revenue $38M

Investors

1 investor on Splitit (Formerly PayItSimple)'s cap table

Sourced from Dealroom's funding history.

Series B+ 1 investor entered at this stage
RTL Group Investments

Splitit (Formerly PayItSimple) mafia

Startups founded by Splitit (Formerly PayItSimple) alumni

Former Splitit (Formerly PayItSimple) employees who went on to start their own companies. Sorted by Dealroom signal score.

Book a demo to explore the full alumni network →

Global footprint

Where Splitit (Formerly PayItSimple) has talent and traffic

Workforce by country
🇺🇸 United States · New York City HQ
Book a demo for the full country breakdown
Web traffic by country
250K monthly visits
across markets
🇺🇸 United States48.3%
🇬🇧 United Kingdom13.4%
🇯🇵 Japan6.6%
🇨🇦 Canada3.6%
🇩🇰 Denmark3.5%
Top 5 markets shown

Talent graph

The shape of Splitit (Formerly PayItSimple)'s talent

Dealroom maps Splitit (Formerly PayItSimple)'s team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Splitit (Formerly PayItSimple)'s exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Splitit (Formerly PayItSimple)

An AI-synthesized read of the highest-engagement posts about Splitit (Formerly PayItSimple) on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Splitit (Formerly PayItSimple) on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.