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Spiral

Fintech · New York City, United States · Founded 2019

Innovative banking solutions enhancing financial wellness and enabling charitable giving through personalized features MoreLess

Spiral is a pioneering fintech startup that operates in the financial services market, specifically targeting companies looking to increase customer engagement and revenue. Their unique selling proposition is their Impact-as-a-Service™ platform, which allows businesses to integrate social and environmental impact into their products or services. This not only helps companies differentiate themselves in a crowded fintech market but also resonates with modern consumers who value corporate social responsibility.

Spiral's platform simplifies the process of integrating philanthropic activities into a company's operations. It handles compliance, nonprofit operations, and technical integrations, allowing businesses to launch and grow faster. The platform enables customers to support causes they care about effortlessly, such as planting trees, providing clean water, meals, and safe shelter with their purchases. Customers can also round up transactions to easily support their community and causes they care about.

Spiral's business model is based on providing a platform that increases customer engagement and spending, thereby increasing the revenue of the businesses that use it. The platform also offers high-yield Giving Accounts and donor-advised funds that can grow tax-free, providing an additional revenue stream for the company.

Spiral's clients are companies in the financial sector that want to differentiate themselves and increase customer loyalty and retention. The startup has received positive feedback from users who appreciate the ease of use and the ability to track transactions and donations.

Keywords: Fintech, Financial Services, Impact-as-a-Service, Customer Engagement, Revenue Growth, Corporate Social Responsibility, Philanthropy, Compliance, Nonprofit Operations, Donor-Advised Funds.

Valuation $100–500M
Revenue $1–10M
Headcount <100
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Spiral and the history behind them.

Company overview

Spiral company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2019
Headquarters
New York City, United States
Employees
44
Open positions
None listed
Dealroom signal
72.0
client focusb2csub industryFinancial Management Solutionsbusiness modelSaaSindustryFintech

Valuation & funding

Spiral funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Mar 2023 $28M $112M Euclidean Capital · Phoenix Insurance Company · Team8 · Communitas Capital
EARLY VCEquity / VC Mar 2022 $0 Communitas Capital · Nidoco · Team8 · MTVO
EARLY VCEquity / VC Mar 2021 $14M $56M Communitas Capital · Phoenix · MTVO · Team8
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $3.9M 0% 44
2025 $3.9M 0% 42
2024 $3.9M 0% 45
2023 $3.9M +14.7% 39
2022 $3.4M +6.3% 32
2021 $3.2M +113.3% 32
2020 $1.5M 20
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Spiral website traffic

Latest recorded traffic for Spiral is 62K monthly website visits, up 37.8% over the last three months. Spiral's team grew 4.8% over the past year.

Latest monthly visits62K 3-month web change+37.8% 1-year team growth+4.8%
Monthly website visits66 observations · Jan 2021–Jul 2026
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Comparisons

Spiral compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Spiral's talent

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Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

11 investors on Spiral's cap table

Sourced from Dealroom's funding and investor records.

Series A 9 investors entered at this stage
Team8
Communitas Capital
Phoenix
MTVO
Nidoco group
Nidoco
Phoenix Insurance Company
Euclidean Capital
Intuition Fund
Other known 2 additional known investors
Curql Collective
gener8tor

Global footprint

Where Spiral has talent and traffic

Workforce by country
2 countries with
team presence
🇺🇸 United States88%
🇰🇪 Kenya4%
2 countries shown

In the news

Latest news about Spiral

Recent press, funding announcements, and product moves mentioning Spiral — open to read from the original sources.

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Market sentiment

What the market is saying about Spiral

An AI-synthesized read of the highest-engagement posts about Spiral on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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