SpinGo

Founded in 2012 by Kreg and Amanda Peeler, SpinGo operated as a comprehensive platform for event creators, offering a suite of services to manage, promote, and sell out events of all sizes. The company's genesis stemmed from a surprising website metric Kreg Peeler noticed on a media site he ran with his wife, where she was manually curating and entering local event information. This insight led to the creation of a robust event engine.

Kreg Peeler, a seasoned entrepreneur with a background in market strategy, product development, and technology, served as the CEO. His entrepreneurial journey started at a young age, and prior to SpinGo, he founded Spin Media Marketing and held several patents. This experience in technology and building companies provided a strong foundation for developing SpinGo's data and software solutions.

SpinGo's business model was multifaceted, functioning as both a media and a SaaS company. It provided a web and mobile platform where its event engine aggregated content from numerous sources, creating a detailed local event search engine. This service powered thousands of entertainment apps and media websites, delivering event content to a large audience. For event organizers, the platform offered an integrated solution encompassing online and onsite ticketing, customizable event pages, registration management, and digital marketing services. Key features included attendee and vendor management, email marketing, social media integration, analytics, and a mobile check-in app. The company generated revenue through its smart event management software and promotional tools for planners and marketers.

Headquartered in Draper, Utah, the company demonstrated significant growth, raising over $7 million in funding through multiple rounds by 2015 from investors including Josh James and Todd Pedersen. This rapid expansion necessitated scalable business solutions to maintain productivity. In a significant milestone, SpinGo was acquired by Events.com in January 2019 for an undisclosed amount, integrating its platform and services into the larger Events.com ecosystem. Post-acquisition, Kreg Peeler went on to found Aktify, a conversational intelligence company.

Keywords: event management software, event ticketing, event promotion, digital marketing services, event technology, online registration, attendee management, event marketing platform, SaaS, event planning tools, Kreg Peeler, Events.com acquisition, event analytics, mobile event app, venue management, ticketing system