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Spice Digital

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Market leader of mobile value added services

Noida, IndiaFounded 2004Marketing
Valuation $100–250M Last recorded · 2011
Headcount 500–1k Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Spice Digital and the history behind them.

About Spice Digital

In the year 2000, as the digital wave began to sweep across India, Spice Digital Limited was established to capitalize on the emerging mobile-first landscape. The company, founded by second-generation entrepreneur Dilip Kumar Modi, initially focused on providing mobile value-added services (mVAS), creating solutions for telecom operators and enterprises. Modi, who had previously launched one of India's first mobile services, Modi Telstra, envisioned technology as a key driver for growth and inclusion. The company's trajectory took a significant turn in 2011 when it secured a US$20 million investment from MediaTek, a leading semiconductor company. This funding was aimed at bolstering Spice Digital's position in the mVAS market and expanding its reach into Southeast Asia and Africa. The investment signaled a strong belief in the potential of the Indian mobile market and Spice Digital's role within it. A pivotal moment in the company's journey occurred in 2019 when Spice Digital underwent a major rebranding to become DiGiSPICE. This wasn't just a name change; it represented a strategic shift to unify its global operations and focus on new-age technologies like FinTech, Big Data, and the Internet of Things (IoT). Under the DiGiSPICE brand, a key venture, Spice Money, emerged with a mission to drive financial inclusion for rural India by empowering local entrepreneurs.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2004
Headquarters
Noida, India
Employees
554
Open positions
None listed
Dealroom signal
27.9/100
Industry
Music, Marketing
Sector
Marketing, Adtech, Advertising, Messaging, App
Client focus
b2b

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VC✓Equity / VC Jul 2011 $20M $80M MediaTek —
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Growth signals

Spice Digital website traffic

Latest recorded traffic for Spice Digital is 17K monthly website visits, up 178.7% over the last three months. Spice Digital's team declined 5% over the past year.

Latest monthly visits17K 3-month web change+178.7% 1-year team growth-5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • MediaTek
Team profiled 36 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇮🇳 India95.5%
🏳️ Afghanistan0.9%
🇬🇧 United Kingdom0.5%
🇬🇭 Ghana0.5%
🇨🇳 China0.5%
Top 5 of 10 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Spice Digital on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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