Spendsetter

About Spendsetter

Founded in 2009 by Jason Weaver, Spendsetter operates as a mobile advocacy marketing platform from its headquarters in Nashville, Tennessee. The company has successfully raised a total of $18.5 million over four funding rounds, with its latest Series B round in December 2013 securing $4.5 million, led by investor Martin Ventures. Weaver, who serves as the Founder & CEO, has also founded several other companies, including AirDeck and Heilo.

Spendsetter provides a platform that enables brands to cultivate and manage their own databases of brand advocates. It targets a wide range of industries, with a client roster that has included prominent names such as Pizza Hut, P&G, Alienware, and Lexus. The core of its business is a mobile-first platform designed to identify and engage brand enthusiasts through targeted campaigns. This is achieved by motivating advocates with incentives and rewards for creating and sharing authentic content related to the brand.

The platform offers a comprehensive solution for brands, accessible via desktop and native applications on iOS and Android. Through the branded app, advocates can interact with promotions, view the brand's social feed, locate stores or events, and invite friends to join. For their engagement, advocates earn points that can be redeemed in a mobile rewards marketplace for exclusive products and opportunities. Brands utilize a central dashboard to manage their campaigns, advocate relationships, rewards, and marketplace offerings. The platform also provides in-depth reporting and analytics to help clients understand product reception and campaign performance.