COMPANY PROFILE

SparkToro

SparkToro is a software company offering a search engine to discover any target audience's influential publications, channels, and people

Seattle, United StatesFounded 2017Marketing

Valuation $50–100M Last recorded · 2024

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About SparkToro

SparkToro operates in the digital marketing and audience intelligence sector, providing a platform that helps businesses uncover the online behaviors and influencers of any audience. The company serves a diverse range of clients including marketing teams, PR agencies, and product managers who need to understand where their target audiences spend time online and who influences them. SparkToro's business model is subscription-based, offering various monthly plans, a free version, and a one-week single payment access option. The platform aggregates data from 12 social networks, crawling over 80 million unique profiles to provide comprehensive insights. SparkToro makes money through its tiered subscription plans, which offer different levels of access to its data and features. The company aims to break the Google-Facebook marketing duopoly by providing alternative ways to reach and engage with audiences.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2017
Headquarters: Seattle, United States
Employees: 5
Open positions: None listed
Dealroom signal: 74.1/100
Industry: Media, Marketing
Sub-industry: CRM & Sales, Social media
Sector: Marketing, Market Intelligence, Influencer Marketing, Marketing and Advertising, Social Platform
Business model: SaaS
Client focus: b2c
Links: Website LinkedIn X

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ANGEL✓Equity / VC	Nov 2024	$2.1M	$90M	Gabe Brown · Will Critchlow	↗
EARLY VC✓Equity / VC	Nov 2018	$18M	$72M	Undisclosed	—

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Growth signals

SparkToro website traffic

Latest recorded traffic for SparkToro is 110K monthly website visits, down 15.4% over the last three months. SparkToro's team grew 0% over the past year.

Latest monthly visits110K 3-month web change-15.4% 1-year team growth0%

Monthly website visitsJun 2018–Jul 2026

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