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COMPANY PROFILE

Sparkcentral

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Social Customer Service Support Software

New York City, United StatesFounded 2011Marketing
Valuation $100–250M Last recorded · 2016
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Sparkcentral and the history behind them.

About Sparkcentral

Sparkcentral is a digital customer service platform that leverages AI-powered chatbots and live agents to provide seamless customer engagement across multiple messaging channels such as WhatsApp, social media, and web chat. The platform is designed to meet the needs of enterprises looking to enhance their customer service operations by offering a truly asynchronous, session-free agent workflow. Sparkcentral serves a diverse range of clients, from large corporations to mid-sized businesses, operating primarily in the customer service and support market.

The company's business model revolves around a subscription-based service, where clients pay for access to the platform and its various features. Revenue is generated through these subscription fees, as well as potential add-ons and premium services. Sparkcentral's solution includes a Virtual Agent Framework that allows AI-powered chatbots to collaborate with human agents, thereby maximizing agent productivity and improving the overall customer experience.

Sparkcentral's platform also integrates with CRM (Customer Relationship Management) systems, enabling businesses to manage customer interactions more effectively. The Proactive API feature allows companies to send notifications and receive responses in context, ensuring a continuous and coherent conversation with customers. This is particularly beneficial for businesses aiming to provide 24/7 customer support, as it meets the growing demand for instant and always-available communication channels.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2011
Headquarters
New York City, United States
Employees
6
Open positions
None listed
Dealroom signal
81.4/100
Industry
Marketing, Enterprise Software
Sub-industry
CRM & Sales
Sector
Marketing, Navigation, SaaS, Social, Social Media, Messaging, Customer Service, Branding, Platform, Chat
Business model
SaaS
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Jan 2021 $0 — HootSuite —
LATE VC✓Equity / VC Nov 2016 $20M $80M Jackson Square Ventures · SocialCapital · Group MC · Founders Fund —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Sparkcentral website traffic

Latest recorded traffic for Sparkcentral is 80 monthly website visits, down 96.2% over the last three months. Sparkcentral's team grew 0% over the past year.

Latest monthly visits80 3-month web change-96.2% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

16 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

Series A3 investors entered at this stage

Series B and later4 investors entered at this stage

  • Jackson Square Ventures
  • SocialCapital
  • Group MC
  • Limburg Technology Investment Fund

Other known investors3 additional known investors

  • HootSuite
  • Leo Luna
  • Toon Coppens
Team profiled 20 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇧🇪 Belgium100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Sparkcentral on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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