Space Hero

About Space Hero

Space Hero operates at the intersection of media, entertainment, and the burgeoning private spaceflight industry. Established in 2019 by co-founders Thomas Reemer and Deborah Sass, the company's core enterprise is a global reality competition show with the grand prize of a trip to the International Space Station (ISS). The business model is centered on creating a multi-channel media property that generates revenue through global broadcasting rights, sponsorships, and merchandising, leveraging the immense public interest in space travel.

The founders bring a complementary blend of experience to the venture. Thomas Reemer has a background in media, technology, and production, including launching a hip-hop nightclub after the fall of the Berlin Wall, managing a successful pop band, and developing an e-commerce platform in China. He first conceptualized Space Hero in 2008, but the project was shelved due to the unavailability of private seats to the ISS. Deborah Sass is a seasoned entertainment industry executive with over 25 years of experience, having held roles in go-to-market and business development strategies for companies like Shazam and Spotify. In 2016, Reemer approached Sass to restart the venture, combining his production concept with her expertise in digital media and strategic partnerships.

The company's primary service is the production and distribution of the "Space Hero" television series. The show will select 24 contestants from a global pool of applicants who will undergo rigorous physical and mental challenges akin to actual astronaut training. These challenges will be filmed at specially designed "Space Villages." The ultimate winner, chosen in part by a global audience vote during a live finale, will be awarded a 10-day stay on the ISS. The prize is valued at approximately $55 million. This structure aims to democratize space access, offering the first opportunity for a civilian who is not a billionaire to travel to orbit through a global competition.

Space Hero has formed key strategic partnerships to facilitate its ambitious goal. It is working with Axiom Space, which will manage the mission logistics and astronaut training. Furthermore, the company has signed a Space Act Agreement with NASA for initial information sharing and to assess the mission's feasibility, a critical step in coordinating with the public space agency. The company plans for this to be the first of 15 seasons over 30 years, with future ambitions to send winners to the Moon and Mars.