Source.ag

About Source.ag

Source.ag is an Amsterdam-based technology company founded in November 2020 by Rien Kamman (CEO) and Ernst van Bruggen (CPO). Both founders identified the potential to apply their experience from management consulting at Boston Consulting Group and McKinsey & Company, respectively, to enhance the efficiency of complex physical operations through software, choosing greenhouse agriculture as a sector where they could make a significant impact. Their mission is to democratize access to fresh fruits and vegetables by empowering growers with advanced AI tools.

The company operates in the Controlled Environment Agriculture (CEA) market, providing a software-as-a-service (SaaS) platform to commercial greenhouse growers. This platform acts as an "AI co-pilot" for growers, addressing key industry challenges like the shortage of experienced cultivators and the need for climate-resilient food production. Its technology simulates plant biology and behavior, processing millions of data points on climate and resources to recommend optimal cultivation strategies. Source.ag's product suite includes Source Workspace for data centralization, Harvest Forecast for yield prediction, Cultivation Management for strategy simulation, and Irrigation Control for automating water and nutrient distribution. These tools are designed to increase yields, improve resource efficiency, and reduce operational risks for growers of crops like tomatoes, peppers, and cucumbers.

Since its founding, Source.ag has demonstrated rapid growth. It connected its first greenhouse in July 2021 and expanded internationally by December of the same year. The company has successfully raised over $60 million in funding across several rounds, including a $10 million seed round in March 2022, a $27 million Series A in February 2023, and a $17.5 million Series B round in November 2025. These investments have fueled product development and global expansion. As of late 2025, Source.ag's software was implemented in over 300 greenhouses across 2,500 hectares in 18 countries, supplying produce for an estimated 40 million people daily. The company has established a North American office in Chicago to serve growers in Canada, the United States, and Mexico and has formed strategic partnerships with industry leaders like Bayer, Enza Zaden, and Harvest House.