Sounder

About Sounder

Sounder.fm is a startup operating in the digital audio advertising industry, specifically focusing on podcasts. The company provides a platform that helps brands and advertisers find suitable podcast content for their advertisements. It uses artificial intelligence (AI) and machine learning (ML) technology to analyze podcast transcripts and audio, allowing for a deep understanding of the context and classifications of each podcast. This enables brands to target their ads more effectively, ensuring they reach the most relevant audience.

Sounder.fm's clients include brands looking to advertise on podcasts and audio companies seeking to ensure brand safety. The company's business model revolves around providing these clients with a platform that offers nuanced targeting based on buyer guidelines. This platform is certified by a trusted third party for brand safety and suitability.

The company generates revenue by charging clients for access to its platform and its data. Clients can export podcast data from Sounder.fm's Audio Insights dashboard to incorporate into their existing workflows. They can also use the platform to verify active campaigns and validate existing media plans using brand suitability and contextual targeting criteria.

Sounder.fm has been recognized by industry-leading audio companies for its contribution to brand safety. The company's AI and ML technology has been instrumental in shaping the LinkedIn Podcast Network into a platform that showcases safe, trusted content.

In conclusion, Sounder.fm operates in a growing market and has developed a unique solution to address the challenges of contextual targeting for audio advertising.