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COMPANY PROFILE

Soona

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Same-day photo and video service

Denver, United StatesFounded 2018Consumer Services
Valuation $100–250M Last recorded · 2022
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Soona and the history behind them.

About Soona

Soona is a dynamic startup that specializes in providing professional photo and video content with a remarkably fast turnaround time of just 24 hours. The company operates in the digital content creation market, catering primarily to businesses and individuals who need high-quality visual content for social media, e-commerce, and marketing purposes.

Soona's business model is straightforward and user-friendly. Clients begin by ordering a shoot and specifying the types of photos and videos they need. They can then participate in the shoot either in person at one of Soona's studio locations or virtually online. After the shoot, clients can immediately shop for their photos and video clips, which are delivered within 24 hours. This rapid delivery is a key selling point, allowing clients to quickly utilize the content for their marketing and social media needs.

The company makes money by charging per piece of content: $39 for a photo, $93 for a video clip, and $93 for a GIF. This pricing model is transparent and allows clients to budget effectively for their content needs. Additionally, the convenience of virtual shoots and the speed of delivery make Soona an attractive option for businesses looking to maintain a steady stream of fresh content without the hassle and expense of traditional photo and video shoots.

Soona serves a diverse range of clients, from small businesses and startups to larger brands and individual entrepreneurs. The company's services are particularly valuable for those who need to produce high-quality visual content quickly and affordably, such as social media influencers, e-commerce businesses, and marketing teams.

In summary, Soona is revolutionizing the content creation industry with its fast, affordable, and high-quality photo and video services. By leveraging technology and a streamlined process, the company meets the growing demand for rapid content production in today's digital age.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2018
Headquarters
Denver, United States
Employees
155
Open positions
5
Dealroom signal
64.0/100
Industry
Media
Sub-industry
Content production
Sector
Consumer Services, Video Content, Content, Content Management, Video, Product Photography, Professional Photo
Client focus
b2b
Investment activity
3 companies, latest Mar 2024
Capital deployed
—
Preferred round
ACQUISITION

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Jan 2022 $35M $140M Matchstick Ventures · Union Square Ventures · 2048 Ventures · Starting Line Capital ↗
SERIES AOther financing Apr 2021 $10M $41M Union Square Ventures —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Soona website traffic

Latest recorded traffic for Soona is 150K monthly website visits, up 50% over the last three months. Soona's team declined 1.9% over the past year.

Latest monthly visits150K 3-month web change+50% 1-year team growth-1.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

  • Matchstick Ventures
  • 2048 Ventures
  • Techstars
  • Starting Line Capital

Series A3 investors entered at this stage

Other known investors3 additional known investors

  • Barrel Ventures
  • IrishAngels
  • Koa Labs
Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇺🇸 United States92.5%
🇵🇭 Philippines3.7%
🇮🇩 Indonesia1.9%
🇧🇷 Brazil0.9%
🇮🇳 India0.9%
5 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Soona on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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