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Sonnet
Personalized sleep solutions combining science-backed supplements and 1:1 coaching for better, lasting sleep
About Sonnet
GetProper.com is a startup that operates in the health and wellness market, specifically focusing on sleep improvement. The company offers a unique, holistic approach to sleep issues, providing personalized solutions that include sleep coaching and daily supplements. The solutions are tailored to the unique needs of each client, ensuring a more effective and sustainable result.
Their clients are individuals who struggle with sleep issues and are seeking a natural, scientifically-backed method to improve their sleep quality. The company's services are particularly relevant in today's fast-paced society where sleep deprivation is a common issue.
GetProper.com's business model revolves around two main offerings: sleep coaching and sleep supplements. The sleep coaching involves expert advice and personalized action plans to help clients achieve behavioral changes for better long-term sleep health. The sleep supplements, on the other hand, are natural, PhD-developed products designed to meet the unique sleep needs of each client.
The company generates revenue through the sale of these services and products. Clients pay for the sleep coaching sessions and purchase the sleep supplements on a regular basis. The company's promise of "better sleep or your money back" indicates a strong confidence in the effectiveness of their solutions.
GetProper.com's approach to sleep improvement is backed by rigorous science, with leading MDs and PhDs in sleep medicine, integrative health, clinical psychology, and nutritional biochemistry forming part of their team. This gives the company a strong competitive edge in the market.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2020
- Headquarters
- New York City, United States
- Employees
- 3
- Open positions
- None listed
- Dealroom signal
- 60.6/100
- Industry
- Health, Wellness Beauty
- Sub-industry
- Health Platform
- Sector
- Health Tech & Medtech, Sleeping, Woman Founder
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONExit | Apr 2024 | $900K | — | Undisclosed | — |
| EARLY VCEquity / VC | Dec 2022 | $3.1M | $12M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Sonnet is 2.5K monthly website visits, up 38.9% over the last three months. Sonnet's team declined 57.1% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Redesign Health
Casa Verde Capital
Other known investors1 additional known investor
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Sonnet on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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