S
Sona
AI · London, United Kingdom · Founded 2021
The modern app designed for the new era of frontline work, offering powerful productivity tools within a sleek, intuitive, and user-friendly interface MoreLess
Sona is a workforce management platform specifically designed for businesses with frontline employees, a segment that constitutes 80% of the global workforce. The company primarily targets sectors such as hospitality (specifically hotel groups), retail, and logistics, offering a software solution to streamline operations for this demographic.
The platform provides a suite of tools accessible via a mobile app, which includes features for scheduling, time and attendance tracking, payroll, and communication. A key component of their offering is the integration of Agentic AI, which provides managers with AI-powered insights and custom reporting to analyze workforce performance and identify location-specific trends. This technology aims to automate administrative tasks, allowing managers to focus on team leadership and operational efficiency.
Sona's business model is based on providing its software as a service (SaaS). The company has demonstrated significant growth, underscored by a $27.5 million Series A funding round. This capital is intended to support further development of their AI capabilities and expand their market reach. The platform is designed to replace outdated systems like spreadsheets and legacy software, offering a more integrated and user-friendly experience for both managers and employees.
Keywords: workforce management, frontline employees, agentic AI, HR software, scheduling software, time and attendance, payroll software, hospitality technology, retail technology, logistics technology
Company overview
Sona company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2021
- Headquarters
- London, United Kingdom
- Employees
- 213
- Open positions
- 6
- Dealroom signal
- 93.5
- Investment activity
- 1 companies · latest Jan 2023
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Sona funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Apr 2026 | $45M | $180M | Italian Founders Fund · N47 · Northzone · Felicis | ↗ |
| SERIES AOther financing | May 2024 | $28M | $110M | Northzone · Speedinvest · Gradient Ventures · BAG Ventures | ↗ |
| SEEDOther financing | Mar 2022 | $7M | $28M | Speedinvest · Sri Pangulur · Novator · Andrej Henkler | ↗ |
| EARLY VCOther financing | Aug 2021 | $2.2M | $8.8M | Novator · Lorenzo Franzi · Speedinvest | ↗ |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $4.4M | 0% | 213 |
| 2025 | $4.4M | 0% | 170 |
| 2024 | $4.4M | 0% | 126 |
| 2023 | $4.4M | +83.3% | 57 |
| 2022 | $2.4M | — | 28 |
Growth signals
Sona website traffic
Latest recorded traffic for Sona is 54K monthly website visits, up 42.1% over the last three months. Sona's team grew 25.3% over the past year.
Hiring
Open positions at Sona
Current openings linked to this company in Dealroom.
Comparisons
Sona compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Supernova | Pulsar AIProviding integrated human resource management, recruitment automation, and biometric attendance tracking software to enhance business operational efficiency. |
Tbilisi, Georgia | Acquired | 8 | $1.2M | $4.8M |
 OpenrollAI-powered agentic compensation and salary intelligence platform |
San Francisco, United States | Operational | |||
 FlowrA Technology Africa LimitedAI-powered, WhatsApp-native business management tools. |
— | Operational | |||
 PaydaysuiteFintech |
United Arab Emirates | Operational | |||
 Agantra InovatifWisdom Meets Innovation |
Tallinn, Estonia | Operational | |||
 TimelyAI-powered automatic time and project tracking software |
— | Operational | |||
 CurrentClientCompliant communication platform for financial advisors. |
Provo, United States | Operational | |||
 ShiftmanagerOffers cloud-based software to streamline and automate staff scheduling, time tracking, and payroll management |
's-Hertogenbosch, Netherlands | Operational |
Capital deployed
Sona investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Sona's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Sona has talent and traffic
team presence
In the news
Latest news about Sona
Recent press, funding announcements, and product moves mentioning Sona — open to read from the original sources.
Market sentiment
What the market is saying about Sona
An AI-synthesized read of the highest-engagement posts about Sona on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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