S
Some Spider Studios
Parenting-focused digital media brand portfolio
About Some Spider Studios
Some Spider Studios is a media company that develops and manages a portfolio of digital brands aimed at parents. The company was founded in 2014 by Vinit Bharara, who previously co-founded Diapers.com with Marc Lore, and is headquartered in New York City. The venture came about after Bharara and Lore sold their previous company, Quidsi (the parent of Diapers.com), to Amazon for $550 million in 2010. Seeing an opportunity in the digital media space for parenting content, Bharara launched Some Spider Studios with the goal of creating supportive and authentic communities for mothers and fathers.
The company's primary assets include Scary Mommy, a prominent online destination for mothers, The Dad, and Fatherly, a digital lifestyle guide for fathers. These brands offer a wide range of content, including articles, videos, and social media engagement, covering various aspects of parenthood. The business model is centered on advertising and branded content, leveraging its large and engaged audience to partner with brands seeking to reach the parent demographic. In 2021, Some Spider Studios was acquired by Bustle Digital Group (BDG), a move that consolidated several major digital media properties under one roof and expanded BDG's reach into the parenting vertical.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2014
- Headquarters
- New York City, United States
- Employees
- 19
- Open positions
- None listed
- Dealroom signal
- 59.8/100
- Industry
- Media
- Sector
- Consumer Services, Social, Streaming
- Client focus
- b2c
- Investment activity
- 1 company, latest Mar 2020
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jul 2021 | $150M | $150M | Bustle Digital Group | — |
| LATE VC✓Equity / VC | Jan 2017 | $10M | $40M | NEA · Graph Ventures · Red & Blue Ventures | — |
Growth signals
Latest recorded traffic for Some Spider Studios is 140 monthly website visits, down 76.7% over the last three months. Some Spider Studios's team declined 5% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later3 investors entered at this stage
NEA
Graph Ventures
Red & Blue Ventures
Other known investors1 additional known investor
Bustle Digital Group
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Some Spider Studios on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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