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SOLO

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The industry-leading back-office solution for contractors and sales organizations

Lehi, United StatesFounded 2018Marketing
Valuation $100–250M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
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About SOLO

SOLO, operating as gosolo.io, is a Lehi, Utah-based software company established in 2018 by co-founders Daniel Larkin and Jeremy Smith. The firm provides a comprehensive, all-in-one platform for the solar and roofing industries, targeting contractors and sales organizations. The business model is centered on a subscription-based software-as-a-service (SaaS) offering with tiered pricing, allowing clients to pay based on their actual usage.

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The company's origins trace back to the founders' prior ventures in the home security and solar sales sectors. In 2013, Larkin and Smith founded Evolve Solar, where they developed a centralized proposal system to streamline the sales process, significantly reducing the time to close deals. This system allowed sales representatives to focus on customer interaction while a remote team handled proposal creation. After Evolve Solar was acquired in 2015, the founders launched Encōr Solar and began offering their back-office proposal services to other companies. The high demand for these services led to the official inception of SOLO in 2018, with a focus on developing high-end software to support other businesses in the industry.

The core of SOLO's offering is a sales conversion and operations platform designed to manage the entire process from proposal to project completion. Key features include a tool for creating dynamic and customizable solar proposals in minutes, integrated financing options with major lenders, and an automated document management system that populates contracts for e-signature. The platform also provides full-service computer-aided design (CAD) and engineering services, ensuring designs are accurate and compliant with local regulations. A key differentiator is its SunPixel™ technology, which provides highly accurate production forecasting for solar designs. To expand its capabilities, SOLO acquired SolarNexus, a customer relationship management (CRM) software provider, in 2023.

Serving thousands of companies, from startups to large installers, the platform aims to reduce operational complexity and overhead for its clients. It enables sales teams to sell for multiple installers while maintaining administrative controls. The company's revenue reached an estimated $75 million annually as of August 2025. SOLO has received an undisclosed amount of seed funding and has backing from private equity and angel investors.

Source: Dealroom company data

At a glance

Founded
2018
Headquarters
Lehi, United States
Sector
Marketing
Power Law
Colt$25–100M revenue

Latest news

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Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Bregal Sagemount
Employees mapped 265 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 10 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States97.8%
🇵🇭 Philippines1.1%
🇺🇾 Uruguay1.1%
3 countries shown
Web traffic by country
15K monthly visits
across markets
🇺🇸 United States74.7%
🇮🇳 India8.7%
🇪🇸 Spain6.7%
🇵🇭 Philippines4.7%
🇨🇦 Canada3.3%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SOLO on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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