Solid Systems

About Solid Systems

In 2003, two entrepreneurs, Daniel Avinir and Michael Claxton, identified a gap in the IT services market. They saw that while technology was becoming more complex, the support for it was often impersonal and reactive. With a shared vision, they founded Solid Systems, a company built on the principle of prioritizing people and fostering human connection in an increasingly digital world. Their goal was to move beyond simple troubleshooting and become a proactive technology partner for businesses. The company established itself as a managed IT services provider, initially building its base in South Africa before expanding to the United Kingdom. Avinir and Claxton focused on delivering comprehensive IT management, from strategic planning to cybersecurity, with a core philosophy of making technology work for people, not the other way around. This approach resonated with small and medium-sized businesses that needed more than a faceless helpdesk. A pivotal moment in the company's journey was achieving the status of a Microsoft Gold Partner. This wasn't just a certification; it was a validation of their expertise and a strategic alignment that would shape their future. This top-tier partnership gave them deeper access to Microsoft's ecosystem, enabling them to provide specialized, high-level support for critical business tools like Microsoft 365 and Azure. It cemented their reputation as experts in the field. Today, Solid Systems continues to operate with its founding vision. Led by CEO Daniel Avinir and COO Michael Claxton, the firm specializes in cybersecurity and helping clients maximize their investment in Microsoft technologies, proving that a human-first approach can be a significant differentiator in the technical world.