SoftWatch

About SoftWatch

SoftWatch operates as a specialized unit within the eWave Group, focusing on Software as a Service (SaaS) solutions for application usage analytics. The company serves enterprise clients, providing them with deep insights into how various software applications are used across their organizations. The core of its business is to help these enterprises transition to cloud-based systems, optimize software license utilization, and analyze employee productivity patterns. By offering detailed analytics and business intelligence tools, SoftWatch enables data-driven decision-making, which can lead to significant reductions in operational costs and a lower total cost of ownership (TCO) for software assets.

The company's history traces back to OptimizeIT, a company that developed tools for managing and tracking software licenses. In July 2009, OptimizeIT was acquired by the Israeli software and integration group, eWave Ltd., from B.O.S. Better Online Solutions. Following the acquisition, OptimizeIT was rebranded as SoftWatch and began operating as an independent company within the eWave Group. Oded Fruchtman, who was the CTO at B.O.S., became the CEO of the newly named SoftWatch. This strategic acquisition allowed eWave, a group founded in 1999 by Rafi Gabay and Oren Shuster, to leverage its international distribution capabilities to expand SoftWatch's market reach beyond Israel.

SoftWatch's primary product is an automatic software utilization tool that analyzes actual license usage. This functionality allows organizations to reallocate licenses from inactive to active users, thereby avoiding unnecessary expenditure on new licenses. The platform's analytics are also instrumental for businesses planning large-scale migrations to cloud services, such as moving from Microsoft Office to Google's G Suite or Office 365. It provides a clear picture of user behavior and application needs, facilitating a smoother and more cost-effective transition. Revenue is generated through a SaaS model, where clients subscribe to the analytics platform to gain ongoing visibility into their application landscape and employee engagement.