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SODA

eCommerce & Marketplaces · Tokyo, Japan · Founded 2018

SODA Inc. operates a dynamic marketplace tailored for sneaker enthusiasts, providing a platform where users can buy and sell sneakers with confidence. The company serves a diverse clientele ranging from casual buyers to dedicated collectors, primarily in the fashion and streetwear markets. SODA Inc. leverages a robust authentication process to ensure the legitimacy of products, thereby building trust among its users. The business model is commission-based, earning revenue from transaction fees on each sale. Additionally, SODA Inc. enhances user engagement through its media and content offerings, including blogs and publications that keep the community informed and engaged. The company has expanded its footprint with flagship stores, such as the SNKRDUNK Singapore Flagship Store, and has garnered significant investment from notable entities like SoftBank Vision Fund 2. Keywords: sneaker marketplace, authentication, streetwear, fashion, e-commerce, community engagement, transaction fees, flagship stores, investment, media content.

Valuation $100–500M
Revenue $1–10M
Headcount <100
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SODA and the history behind them.

Investors

7 investors on SODA's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 3 investors entered at this stage
SBVA
Colopl Next
Base Partners
Series B+ 4 investors entered at this stage
KREAM
Altos Ventures
JAFCO
SoftBank Vision Fund

Global footprint

Where SODA has talent and traffic

Workforce by country
3 countries with
team presence
🇯🇵 Japan84.8%
🇸🇬 Singapore12.1%
🇦🇺 Australia3%
3 countries shown

Talent graph

The shape of SODA's talent

Dealroom maps SODA's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

6 team members profilednamed & role-tagged by Dealroom
53 employeestotal headcount
5 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about SODA

An AI-synthesized read of the highest-engagement posts about SODA on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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