S
SODA
Marketplace for authenticated sneakers, apparel, and trading cards
About SODA
SODA Inc. operates a dynamic marketplace tailored for sneaker enthusiasts, providing a platform where users can buy and sell sneakers with confidence. The company serves a diverse clientele ranging from casual buyers to dedicated collectors, primarily in the fashion and streetwear markets. SODA Inc. leverages a robust authentication process to ensure the legitimacy of products, thereby building trust among its users. The business model is commission-based, earning revenue from transaction fees on each sale. Additionally, SODA Inc. enhances user engagement through its media and content offerings, including blogs and publications that keep the community informed and engaged. The company has expanded its footprint with flagship stores, such as the SNKRDUNK Singapore Flagship Store, and has garnered significant investment from notable entities like SoftBank Vision Fund 2.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- Tokyo, Japan
- Employees
- 53
- Open positions
- 1
- Dealroom signal
- 68.7/100
- Industry
- Fashion
- Sub-industry
- Footwear
- Sector
- eCommerce & Marketplaces, Retail, Marketplace & Ecommerce, horizontal marketplaces
- Business model
- Marketplace & ecommerce
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Oct 2023 | $72M | $340M | KREAM | ↗ |
| SERIES DOther financing | Dec 2021 | — | $340M | SoftBank Vision Fund | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for SODA is 11K monthly website visits, up 41% over the last three months. SODA's team grew 15.2% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
SBVA
Colopl Next
Base Partners
Series B and later4 investors entered at this stage
KREAM
Altos Ventures
JAFCO
SoftBank Vision Fund
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about SODA on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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