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SocietyOne

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Giving people control over their personal finances

Sydney, AustraliaFounded 2011Fintech
Valuation $50–100M Last recorded · 2020
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SocietyOne and the history behind them.

About SocietyOne

SocietyOne is a leading digital finance platform in Australia that specializes in providing personal loans. The company serves individual clients who are looking for a simpler, faster, and fairer way to borrow money. Operating in the financial technology (fintech) market, SocietyOne leverages technology to offer flexible interest rates and no ongoing fees, making borrowing more accessible and transparent. The business model revolves around an online application process that allows users to get personalized rates based on their credit profiles in as little as two minutes. Once approved, funds can be disbursed in as little as one business day. SocietyOne makes money through the interest charged on the loans and possibly through other financial services offered on their platform. The company aims to compete with traditional banks by offering more competitive rates and a more streamlined application process.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2011
Headquarters
Sydney, Australia
Employees
22
Open positions
None listed
Dealroom signal
71.3/100
Industry
Fintech
Sub-industry
Mortgages & Lending
Sector
Fintech, P2P Lending, Credit Scoring, Consumer Lending
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Dec 2021 $132M — MoneyMe ↗
LATE VCOther financing Feb 2020 $15M $60M Reinventure · News Corp Australia · Consolidated Press Holdings · Seven West Media ↗
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

SocietyOne website traffic

Latest recorded traffic for SocietyOne is 9.3K monthly website visits, down 53.5% over the last three months. SocietyOne's team declined 15.4% over the past year.

Latest monthly visits9.3K 3-month web change-53.5% 1-year team growth-15.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Jon Soberg

Series A7 investors entered at this stage

  • Global Founders Capital
  • Justin Reizes
  • Reinventure
  • Consolidated Press Holdings
  • Australian Capital Equity
  • News Corp
  • Beyond Bank Australia

Series B and later2 investors entered at this stage

  • Seven West Media
  • News Corp Australia

Other known investors1 additional known investor

  • MoneyMe
Team profiled 23 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇦🇺 Australia83.3%
🇳🇿 New Zealand8.3%
🏳️ Benin8.3%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SocietyOne on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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