Sociable Labs

The business provided an on-site social commerce platform that enabled retailers to boost referral traffic and measure key e-commerce metrics like conversion rates and sales. It allowed customers to see what their friends were purchasing or liking at the point of purchase, thereby influencing buying decisions. Sociable Labs served major e-commerce brands by building and managing their refer-a-friend programs. The company's revenue model was based on its performance marketing platform, which offered a guaranteed positive ROI to its clients. The platform connected various data sets, including email and social channels, to provide an accurate view of social activity and identify relevant connections based on shopping interests.

The company received initial seed funding from Facebook's fbFund and later secured a total of $12.6 million over five funding rounds, including a $7 million Series B round in 2011 led by Battery Ventures. Other investors included Javelin Venture Partners, KPG Ventures, Quest Venture Partners, and Founders Fund. In June 2014, Sociable Labs acquired ViralNinjas. However, the company's status is listed as out of business, having filed for bankruptcy administration/reorganization in June 2016.