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Snowplow Analytics
Software startup that creates behavioral data platforms for artificial intelligence and business intelligence
About Snowplow Analytics
Snowplow Analytics operates in the data analytics and artificial intelligence (AI) market, providing a comprehensive platform for creating and managing behavioral data at an enterprise scale. The company serves a diverse range of clients, including large enterprises, technology firms, and data-driven organizations, who require high-quality, contextual data to drive business decisions and innovation. Snowplow's business model revolves around offering a robust data creation platform that allows clients to generate, model, and utilize rich behavioral data tailored to their specific needs. The company makes money through subscription-based services and enterprise solutions, which include advanced analytics, machine learning (ML), and deep learning (DL) capabilities. By enabling clients to take ownership of their data and evolve it dynamically, Snowplow helps businesses unlock transformative AI and advanced analytics applications. The platform also supports automation and composable customer data platforms (CDPs), allowing businesses to influence customer behavior through data-driven insights.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- London, United Kingdom
- Employees
- 143
- Open positions
- 1
- Dealroom signal
- 64.2/100
- Industry
- Enterprise Software
- Sector
- AI, Open Source, Analytics, Data Analytics, Developer Tools, Core AI, uk is8 digital and technologies, MLops, AI Data Preparation and Generation
- Technology
- Artificial Intelligence, Big Data, Machine Learning
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Jan 2023
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Jun 2022 | $40M | $160M | DataRobot · Cloudflare · NEA · Atlantic Bridge | ↗ |
| SERIES AOther financing | Jan 2021 | $10M | $40M | MMC Ventures · Atlantic Bridge | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Snowplow Analytics is 66K monthly website visits, up 0% over the last three months. Snowplow Analytics's team declined 10.1% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A7 investors entered at this stage
MMC Ventures
Atlantic Bridge
NEA
DataRobot
Cloudflare
Databricks- MMC
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Snowplow Analytics on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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