Snorkl

The founders, Loris and Jayden, established the company based on their collective experience in fintech lending and debt-support charities. They identified a critical gap in the collections industry: traditional methods often create anxiety and judgment, causing customers to avoid engagement. Snorkl was created to provide a more supportive path for debt resolution.

The core of the platform addresses the psychological barriers—such as shame, denial, or fear—that prevent customers from discussing their financial situation. Many individuals find it easier to open up to an AI agent than a human, and Snorkl leverages this by providing a safe, non-judgmental space for customers to honestly assess their situation and take the first steps toward repayment. The platform uses behavioral design methods to inform the agent's interactions, with customizable guardrails that allow organizations to shape the agent’s tone and behavior to reflect their brand.

Snorkl's business model is centered on providing AI agents as a service, utilizing a wedge strategy for market entry. This approach allows the AI agent to integrate into a specific, high-value part of the collections journey, working alongside existing systems without requiring clients to undertake a disruptive overhaul of their current technology stack. This offers organizations a low-risk way to adopt AI within their workflows while providing a clear path for expansion.