Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Snif

Explore full profile
New York City, United StatesFounded 2020eCommerce & Marketplaces
Valuation $25–50M Last recorded · 2024
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Snif and the history behind them.

About Snif

Snif.co is a modern, consumer-centric startup operating in the luxury fragrance and scented candles market. The company offers high-quality, vegan, and cruelty-free products, positioning itself as a provider of accessible luxury. Its products are made with premium ingredients and clean formulas, ensuring a unique scent experience for its customers.

The company's business model is primarily based on online sales, with a strong emphasis on customer experience and satisfaction. It offers a unique 'try before you buy' approach, where customers can order a trial kit and test the samples for seven days before making a purchase decision. This model not only reduces the risk for customers but also builds trust and loyalty.

Snif.co also offers member-only promotions, free expedited shipping, and first access to new releases, adding value to the customer experience. Customers have the flexibility to pause, adjust, or cancel their orders anytime, further enhancing the company's customer-centric approach.

The company's target market includes conscious consumers who value non-toxic, vegan, and cruelty-free products. Snif.co's offerings appeal to a broad demographic, as the company believes in inclusivity, stating that its products are for 'anyone and everyone'.

In terms of revenue, Snif.co makes money through the sale of its fragrances and scented candles. The member-only promotions and new releases likely contribute to repeat purchases, creating a steady revenue stream for the company.

Source: Dealroom company data

At a glance

Founded
2020
Headquarters
New York City, United States
Sector
eCommerce & Marketplaces

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States97.2%
🇵🇭 Philippines2.8%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Snif on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Snif on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.