Snappy Shopper

About Snappy Shopper

Snappy Shopper, a Dundee-based company founded in 2017, operates as a digital marketplace connecting consumers with local convenience stores for on-demand delivery. The company was established by Mark Steven, Scott Campbell, Alan Johnston, and Mike Callachan. The concept originated from Callachan's earlier venture, Hungrrr, a white-label online ordering platform for restaurants, and was adapted for the convenience store market after seeing its potential to boost sales for local shops.

The firm operates in the quick-commerce (q-commerce) sector, providing a technology platform that enables independent and symbol group retailers—such as Spar, Nisa, Co-Op, and Premier—to offer home delivery and click-and-collect services. Unlike the 'dark store' model, which relies on dedicated warehouses, Snappy Shopper leverages the existing infrastructure of local retailers, empowering them to compete in the digital marketplace without significant upfront investment in technology or logistics. The platform's barcode-driven technology is a key feature, designed for ease of use by retailers. Initially, retailers handled their own last-mile delivery, but a strategic partnership with courier service Stuart now provides access to a nationwide fleet at preferential rates.

Snappy Shopper's revenue is generated through multiple streams, including a delivery and service fee paid by the customer, and a small commission (around 2-3%) from the partner stores on sales made via the platform. This low-commission model is designed to protect retailers' profit margins. The company also generates income from targeted in-app advertisements by brands. The platform has proven to increase basket size, with an average app order value of £29, significantly higher than the typical in-store purchase.

Since its inception, the company has demonstrated substantial growth, achieving triple-digit average annual revenue growth and expanding its reach across the UK. Key milestones include expanding out of Scotland in 2018, signing up its 500th store in 2020, and processing £1 million in revenue in a single week in August 2020. By 2022, the platform had processed over five million orders and sold 50 million products. The company has successfully raised significant capital to fuel its expansion, including a seed round in 2018, a £19.4 million Series A round in 2021 led by PayPoint, and a seven-figure round in December 2022 from existing investors.