SnapCare

About SnapCare

SnapCare operates as an AI-enabled workforce marketplace for the healthcare sector, connecting healthcare facilities with pre-credentialed clinical professionals to fill staffing gaps. Founded in 2017 as SnapNurse, the company was co-founded by Jeff Richards, a seasoned healthcare professional who identified the need for more efficient staff deployment. Richards, who previously served as Department Director and Chief Anesthetist at a major Atlanta hospital, drew from his administrative experience and MBA studies to envision a tech platform that simplifies the search for qualified temporary clinicians. He left his stable medical career to launch the venture with a former classmate, initially funding it through friends and family after being turned down by institutional investors.

Originally, the platform focused on placing per diem nurses on demand, offering features like same-day pay to provide flexibility. The onset of the COVID-19 pandemic created a massive surge in demand for healthcare staff, a challenge the company's scalable technology was positioned to meet. This period marked explosive growth for the firm, which was recognized as one of America's fastest-growing companies. In October 2023, SnapNurse rebranded to SnapCare to reflect its expansion beyond nursing to a broader range of clinical and non-clinical roles. This strategic shift was backed by a significant increase in technology investment to build a comprehensive workforce marketplace.

SnapCare's business model serves two primary clients: healthcare facilities and healthcare professionals. For facilities, the company offers a suite of workforce management solutions designed to optimize staffing and reduce costs. Its core technology platform, Booker, uses AI-driven scheduling and real-time shift management to help facilities anticipate census changes and fill shifts efficiently, prioritizing their internal workforce before accessing the marketplace. SnapCare's revenue is generated through fees for its staffing and technology services. A key differentiator is its Transparent Pricing Promise, which unbundles invoices to show clinician pay rates, travel costs, and other fees, a departure from the traditional opaque billing practices in the staffing industry. For clinicians, SnapCare provides a mobile app, also named Booker, to find flexible work, manage schedules, and access same-day pay. In early 2024, SnapCare acquired Medecipher, Inc., a company specializing in predictive analytics for staff scheduling, further enhancing its platform's capabilities to forecast patient census and optimize staffing levels.