SnackMagic

About SnackMagic

SnackMagic operates as a customizable corporate gifting platform, originating as a strategic pivot from an office lunch delivery service during the 2020 pandemic. The company was founded in 2020 by Shaunak Amin, Manik Juneja, Zaeem Shahid, and Stephanie Yudowitch. Amin, the CEO, has a background in finance and entrepreneurship, having previously founded other businesses, including a food cart during his time at the University of Pennsylvania. The company's inception was a direct response to the halt in office work, transforming the business model of its parent company, Stadium, which focused on group lunch deliveries.

The core of SnackMagic's business is a B2B model, accounting for approximately 90% of its sales, serving corporate clients who wish to provide perks to remote employees, recognize achievements, or engage with clients. It offers a service where companies can set a budget, and recipients can then build their own snack boxes from a vast menu of over 2,000 items. This solves the challenge of catering to diverse dietary preferences and tastes within a large group. Revenue is generated through these corporate orders, which can range from a single box to thousands for virtual events or employee appreciation initiatives. The service has been utilized by major companies such as Google, Microsoft, and Spotify.

The platform's primary service is its build-your-own snack box, which allows for a high degree of personalization for the recipient. Senders can customize the gifting experience with branded landing pages, digital notes, and even include company merchandise or swag in the boxes. Beyond snacks, SnackMagic has expanded its offerings to include meal kits, alcoholic beverages, desserts, and curated themed boxes for various occasions. A key feature for its CPG brand partners is access to real-time sales data and consumer insights, helping emerging brands with market discovery and strategy. The company also offers international shipping, partnering with local merchants to serve global workforces.