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Smytten
India's largest premium discovery and trial platform where people can enjoy a specially curated online shopping experience hassle-free
About Smytten
Smytten operates as a discovery and trial platform for premium products and services, primarily targeting consumers who are keen on exploring high-quality brands. The company serves a diverse clientele looking for exclusive and premium lifestyle products, ranging from beauty and wellness to food and beverages. Smytten operates in the e-commerce and consumer goods market, leveraging a freemium business model where users can try out samples before committing to full-sized purchases. This model not only drives consumer engagement but also generates revenue through both direct sales and brand partnerships. By offering curated experiences and personalized recommendations, Smytten enhances customer satisfaction and loyalty, making it a preferred choice for discerning shoppers.
Source: Dealroom company dataAt a glance
- Founded
- 2015
- Headquarters
- Gurugram, India
- Sector
- Wellness Beauty
- Power Law
- Colt$25–100M revenue
Knowledge graph
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Rajan Anandan
Anuj Srivastava
Rimpal Chawla
Series A6 investors entered at this stage
Roots Ventures
Fireside Ventures- WLWaao Partners Llp
- SPSurvam Partners
- SVSharrp Ventures
- SOSattva Group Family Office
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Smytten on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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