Smoore Technology

About Smoore Technology

Smoore Technology operates as a holding company primarily engaged in the global supply of vaping devices and components. Founded in 2009 by Chairman and CEO Chen Zhiping, the Shenzhen-based firm has established itself as the world's largest manufacturer of vaping devices by revenue. Chen, who earned a bachelor's degree in economics from Tongji University and a master's from China Europe International Business School, has steered the company from its inception. A significant milestone was achieved on July 10, 2020, when Smoore International Holdings Ltd. went public on the Hong Kong Stock Exchange, raising over $900 million. This IPO made Chen China's first vaping industry billionaire.

The company's business model is twofold, encompassing both Original Equipment Manufacturer (OEM) services for third-party brands and Original Design Manufacturer (ODM) operations for its own branded products. This strategy allows Smoore to serve a diverse client base that includes major global tobacco companies like Japan Tobacco and British American Tobacco, as well as independent vaping brands such as RELX and NJOY. Revenue is generated through the design, manufacture, and sale of these vaping devices and components across more than 70 countries, with significant markets in the United States, Europe, and Asia. The company heavily invests in research and development, dedicating a substantial portion of its revenue to its R&D centers and holding a large portfolio of patents.

Smoore's product portfolio is centered on atomization technology and is divided into closed-system vaping devices, open-system devices (also known as Advanced Personal Vaporizers or APVs), and vaping components. The company has developed several technology brands, most notably FEELM and CCELL. FEELM is a high-quality pod system solution featuring a ceramic coil heating technology designed to provide consistent flavor and a smooth vaping experience. The "FEELM inside" distinction is found on pods of prominent international brands. CCELL is another technology brand that focuses on ceramic heating elements for products including disposable vaporizers. In a move toward diversification, Smoore expanded its technological applications into inhalation therapy and beauty treatments in 2024.