COMPANY PROFILE

SMASHMALLOW

Explore full profile

Premium snacking marshmallows made with organic cane sugar and natural ingredients for guilt-free indulgence

Sonoma, United StatesFounded 2016Food

Valuation $50–100M Last recorded · 2018

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

Unlock exact values

About SMASHMALLOW

Smashmallow operates in the premium snack food market, offering a unique twist on traditional marshmallows. The company targets health-conscious consumers who seek indulgent yet guilt-free snacks. Smashmallow's core product is a line of marshmallows made with organic cane sugar and natural ingredients, ensuring they are non-GMO and gluten-free. These marshmallows come in a variety of innovative flavors, designed to provide a delightful taste experience. The business model revolves around direct-to-consumer sales through their website and partnerships with major online retailers like Amazon. Revenue is generated through the sale of individual products and bulk orders, catering to both individual consumers and businesses looking for unique snack options. Smashmallow differentiates itself by focusing on high-quality ingredients and creative flavor combinations, positioning itself as a premium brand in the snack food industry.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2016
Headquarters: Sonoma, United States
Employees: 1
Open positions: None listed
Dealroom signal: 56.8/100
Industry: Food
Sub-industry: Innovative Food
Sector: Food, Food Processing, Branding, Direct-to-Consumer
Client focus: b2b
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
GRANTOther financing	Oct 2023	$21M	—	Sonoma Brands	↗
GROWTH EQUITY VC✓Equity / VC	Aug 2019	—	—	Alliance Consumer Growth	—

Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

SMASHMALLOW website traffic

Latest recorded traffic for SMASHMALLOW is 640 monthly website visits, up 68.4% over the last three months. SMASHMALLOW's team declined 50% over the past year.

Latest monthly visits640 3-month web change+68.4% 1-year team growth-50%

Monthly website visitsOct 2017–Jun 2024

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
EMEat MePlant Based Frozen Dessert	Rochester, United States	Operational	1	$470K	$1.4M
ZHZhou HeiyaZhou Heiya specializes in the deep processing of cooked and stewed food such as duck, goose, and vegetarian products	Wuhan, China	Operational
BABubs AustraliaBubs Australia makes baby food with their totally natural organic baby meals in handy BPA-free pouches	Sydney, Australia	Operational
PCPasta ChipsVintage Italia, the maker of Pasta Chips brand pasta snacks	Windermere, United States	Operational
FHFourth & HeartArtisanal ghee butter and clarified cooking oil	Los Angeles, United States	Operational
RFRipple FoodsMakes non-dairy milk with just as much protein as milk and half the sugar	Berkeley, United States	Operational
BABanzaChickpea-based pasta offering high protein, gluten-free options with 25% fewer carbs, available at major U.S. retailers	Detroit, United States	Operational
FOFoodNerdNutrient-dense, cold-processed fruit and veggie puffs delivering 100% of a toddler's daily produce needs.	Buffalo, United States	Operational