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COMPANY PROFILE

SmartStudy

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A global entertainment company specializing in developing animated and gaming content to deliver high-quality entertainment

Seoul, South KoreaFounded 2010Consumer Services
Valuation $100–250M Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SmartStudy and the history behind them.

About SmartStudy

SmartStudy was founded in 2010 by Ryan Seungkyu Lee and Hyun Woo Park. The company began its journey with a vision to create engaging and educational content for children. Over the years, SmartStudy expanded its offerings beyond traditional platforms, venturing into games and animation, which helped solidify its presence in the global entertainment industry.

One of the pivotal moments in SmartStudy's history was the creation of the Pinkfong brand, which became a household name worldwide, especially with the viral success of the "Baby Shark" song. This success not only brought significant attention to SmartStudy but also opened up numerous opportunities for partnerships and collaborations.

SmartStudy's growth was further fueled by strategic funding rounds, raising a total of $70.3 million over four rounds. These funds were instrumental in scaling their operations and expanding their reach into new markets.

Today, SmartStudy stands as a testament to the power of innovative content and strategic growth, continuing to influence the landscape of children's entertainment globally.

Source: Dealroom company data

At a glance

Founded
2010
Headquarters
Seoul, South Korea
Sector
Consumer Services
Power Law
Colt$25–100M revenue

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • Detong Capital
  • IBK Capital
  • Korea Development Bank
  • Purun Partners Asset Management

Series B and later1 investor entered at this stage

  • Purun Partners Asset Management
Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇰🇷 South Korea92.9%
🇨🇳 China2.4%
🇺🇸 United States2.4%
🇸🇬 Singapore0.8%
🇨🇭 Switzerland0.8%
Top 5 of 6 shown
Web traffic by country
2.3K monthly visits
across markets
🏳️ Korea100%
🏳️ Republic of0%
Top 2 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SmartStudy on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See SmartStudy on the full Dealroom platform

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