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Smartrr

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Helping businesses increase their subscription revenue

Atlanta, United StatesFounded 2020Marketing
Valuation $50–100M Last recorded · 2023
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Smartrr and the history behind them.

About Smartrr

Smartrr is a subscription management platform that operates within Shopify's ecosystem. The startup provides businesses with a comprehensive solution to manage their subscription services, from acquisition to retention. It serves a wide range of clients, particularly those running subscription-based businesses on Shopify.

Smartrr's primary offering is a full-cycle approach to subscription management. This includes seamless checkout experiences, branded customer portals, and advanced analytics. The platform is designed to enhance conversion rates, improve customer retention, and facilitate upselling. It also provides a customizable subscription approach and design, allowing businesses to tailor their services to their unique needs.

The startup's business model is centered on providing a superior subscription management tool that helps businesses increase their subscription revenue, improve monthly subscriber retention, and boost sales over the subscriber's lifetime. Additionally, Smartrr's platform is designed to reduce customer support tickets, thereby reducing operational costs for businesses.

Smartrr generates revenue by charging businesses for using its platform. The more businesses it attracts, the more revenue it generates. The startup's success is evidenced by the positive feedback from its users, who report significant growth and improved customer support since transitioning to Smartrr.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
Atlanta, United States
Employees
6
Open positions
None listed
Dealroom signal
56.3/100
Industry
Marketing
Sub-industry
Ecommerce Solutions
Sector
Marketing
Business model
SaaS
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Jan 2023 $10M $40M Nyca Partners · Expa · Canvas Ventures ↗
SEEDEquity / VC Jan 2021 $0 — Centre Street Partners —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Smartrr website traffic

Latest recorded traffic for Smartrr is 14K monthly website visits, up 53.8% over the last three months. Smartrr's team declined 40% over the past year.

Latest monthly visits14K 3-month web change+53.8% 1-year team growth-40%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Centre Street Partners

Series A3 investors entered at this stage

  • Canvas Ventures
  • Nyca Partners
  • Expa

Other known investors7 additional known investors

Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States66.7%
🇧🇷 Brazil33.3%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Smartrr on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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