Smartpipe Solutions

About Smartpipe Solutions

Smartpipe Solutions, founded in 2013 by Tobin Ireland, operated a platform for network operators to monetize customer data. The company provided a real-time, privacy-compliant, and secure data ecosystem. This allowed network operators, data providers, advertising agencies, and brands to benefit from high-quality, consented, and anonymized customer data assets. The firm's patented technology required a single technical integration into various ecosystems, such as advertising, e-commerce, and financial services, to deliver contextual data segments in real-time.

The company was headquartered in London, with a software and development research center in Cwmbran. Over its lifetime, Smartpipe Solutions raised a total of $28.1 million in funding over two rounds, with its Series A in 2016 raising $18.7 million, led by Notion. The company is now listed as deadpooled.