Product Reports Resources Pricing Login Book a demo

Smartness

Fintech · Riva del Garda, Italy · Founded 2020

Provider of computer software application and revenue management system solutions to Hotel MoreLess

Smartpricing.it is a data-driven startup that offers an automated pricing solution for hospitality businesses. The company's software uses market data to suggest optimal pricing for accommodations, helping businesses increase their revenue by an average of 30% per year.

The software is designed to be user-friendly, meaning that even those without a background in revenue management can use it effectively. It eliminates the fear of mispricing by calculating prices in an efficient manner. The software integrates seamlessly with popular property management systems (PMS) and channel managers, making it a versatile tool for hospitality businesses.

Smartpricing.it's software optimizes room rates dynamically, independently, and in real-time. For every price it suggests, it shows the parameters it has considered, giving users a clear understanding of its pricing strategy. The software also provides performance data for the user's business through simple and engaging reports. Users can filter and compare results based on stay dates, booking creation dates, and room types.

The software allows users to set a minimum and maximum price range, and choose a pricing strategy that aligns with their needs, from conservative to aggressive. Despite its autonomous operation, users can always modify the suggested prices and maintain control over their pricing hierarchies. Depending on their needs, users can modify prices individually or in bulk on multiple dates.

In summary, Smartpricing.it is a user-friendly, data-driven pricing solution for the hospitality industry that integrates with popular software, offers dynamic pricing, and allows users to maintain control over their pricing strategies.

Keywords: Data-Driven, Pricing Solution, Hospitality Industry, Revenue Management, User-Friendly, Software Integration, Dynamic Pricing, Performance Data, Pricing Strategies, Autonomous Operation.

Valuation $100–500M
Revenue $1–10M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Smartness and the history behind them.

Company overview

Smartness company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2020
Headquarters
Riva del Garda, Italy
Employees
193
Open positions
None listed
Dealroom signal
91.0
Investment activity
1 companies · latest Nov 2025
Capital deployed
Preferred round
ACQUISITION
technologyBlockchainclient focusb2bsub industryTravel Analytics & Softwaresub industryAccommodationsub industryFinancial Management Solutionsbusiness modelSaaSindustryTravelindustryFintechsectorRevenue ManagementsectorCore AIsectorMLopssectorslush24sectorogr torino

Valuation & funding

Smartness funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt May 2026 $0 Undisclosed
SERIES BOther financing May 2026 $52M $207M United Ventures · CDP Venture Capital · Partech
DEBTDebt Dec 2023 $2.2M Undisclosed
SERIES AOther financing Dec 2023 $12M $48M Partech · Gianluca D’Agostino · Azimut Italia · FNDX VC
EARLY VCOther financing Jul 2022 $2.2M $8.8M GELLIFY · Fabrick · Doorway Capital · Electa Ventures
SERIES AOther financing Apr 2021 Trentino Sviluppo
Showing 6 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $4.4M 0% 193
2025 $4.4M 0% 162
2024 $4.4M 0% 147
2023 $4.4M +58.6% 121
2022 $2.8M +302.5% 87
2021 $688K +1752.8% 18
2020 $37K
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Smartness website traffic

Latest recorded traffic for Smartness is 210K monthly website visits, up 80669.2% over the last three months. Smartness's team grew 19.1% over the past year.

Latest monthly visits210K 3-month web change+80669.2% 1-year team growth+19.1%
Monthly website visits61 observations · Dec 2020–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Smartness compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Smartness investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Smartness's talent

Book a demo to see the people
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

11 investors on Smartness's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 11 investors entered at this stage
Trentino Sviluppo
GELLIFY
Fabrick
Doorway Capital
Electa Ventures
Partech
Gianluca D’Agostino
Azimut Italia
FNDX VC
United Ventures
CDP Venture Capital

Global footprint

Where Smartness has talent and traffic

Workforce by country
9 countries with
team presence
🇮🇹 Italy79.3%
🇪🇸 Spain15.7%
🇳🇱 Netherlands1.3%
🇩🇪 Germany0.6%
🇫🇷 France0.6%
Top 5 of 9 shown

In the news

Latest news about Smartness

Recent press, funding announcements, and product moves mentioning Smartness — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Smartness

An AI-synthesized read of the highest-engagement posts about Smartness on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Smartness’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.