S
Smartness
Fintech · Riva del Garda, Italy · Founded 2020
Provider of computer software application and revenue management system solutions to Hotel MoreLess
Smartpricing.it is a data-driven startup that offers an automated pricing solution for hospitality businesses. The company's software uses market data to suggest optimal pricing for accommodations, helping businesses increase their revenue by an average of 30% per year.
The software is designed to be user-friendly, meaning that even those without a background in revenue management can use it effectively. It eliminates the fear of mispricing by calculating prices in an efficient manner. The software integrates seamlessly with popular property management systems (PMS) and channel managers, making it a versatile tool for hospitality businesses.
Smartpricing.it's software optimizes room rates dynamically, independently, and in real-time. For every price it suggests, it shows the parameters it has considered, giving users a clear understanding of its pricing strategy. The software also provides performance data for the user's business through simple and engaging reports. Users can filter and compare results based on stay dates, booking creation dates, and room types.
The software allows users to set a minimum and maximum price range, and choose a pricing strategy that aligns with their needs, from conservative to aggressive. Despite its autonomous operation, users can always modify the suggested prices and maintain control over their pricing hierarchies. Depending on their needs, users can modify prices individually or in bulk on multiple dates.
In summary, Smartpricing.it is a user-friendly, data-driven pricing solution for the hospitality industry that integrates with popular software, offers dynamic pricing, and allows users to maintain control over their pricing strategies.
Keywords: Data-Driven, Pricing Solution, Hospitality Industry, Revenue Management, User-Friendly, Software Integration, Dynamic Pricing, Performance Data, Pricing Strategies, Autonomous Operation.
Company overview
Smartness company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2020
- Headquarters
- Riva del Garda, Italy
- Employees
- 193
- Open positions
- None listed
- Dealroom signal
- 91.0
- Investment activity
- 1 companies · latest Nov 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Smartness funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | May 2026 | $0 | — | Undisclosed | ↗ |
| SERIES BOther financing | May 2026 | $52M | $207M | United Ventures · CDP Venture Capital · Partech | ↗ |
| DEBTDebt | Dec 2023 | $2.2M | — | Undisclosed | ↗ |
| SERIES AOther financing | Dec 2023 | $12M | $48M | Partech · Gianluca D’Agostino · Azimut Italia · FNDX VC | ↗ |
| EARLY VCOther financing | Jul 2022 | $2.2M | $8.8M | GELLIFY · Fabrick · Doorway Capital · Electa Ventures | ↗ |
| SERIES AOther financing | Apr 2021 | Trentino Sviluppo | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $4.4M | 0% | 193 |
| 2025 | $4.4M | 0% | 162 |
| 2024 | $4.4M | 0% | 147 |
| 2023 | $4.4M | +58.6% | 121 |
| 2022 | $2.8M | +302.5% | 87 |
| 2021 | $688K | +1752.8% | 18 |
| 2020 | $37K | — | — |
Growth signals
Smartness website traffic
Latest recorded traffic for Smartness is 210K monthly website visits, up 80669.2% over the last three months. Smartness's team grew 19.1% over the past year.
Hiring
Open positions at Smartness
Current openings linked to this company in Dealroom.
Comparisons
Smartness compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Smartness investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Smartness's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Smartness has talent and traffic
team presence
In the news
Latest news about Smartness
Recent press, funding announcements, and product moves mentioning Smartness — open to read from the original sources.
Market sentiment
What the market is saying about Smartness
An AI-synthesized read of the highest-engagement posts about Smartness on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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